Well, every 10 years or so our wonderful state decides to change the design of our number plates: 1969 gave us blue with yellow numbers—bad, but not horrible. They got real creative in 1974 and reversed it, yellow with blue numbers—horrible. Then came 1986, white with navy numbers and the red statue of liberty—tasteful and simple. 2001, white again, a blue picture of Niagara Falls on one side, Manhattan skyline on the other—nice. Fast forward to 2010: ‘The Gold Standard.’
While we are usually a fan of all things retro or vintage, we have to say, a “gold” or bright yellow number plate on a brand new red Camaro—not feeling it. But, while we were getting ready to screw these new bad boys on our silver—yes, silver—car, while fastening our side pony tail with an electric blue scrungee and busting out into the safety dance, it came to us. We found a loophole: custom plates. And there just happens to be quite a few in the environmental category.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.