When the new Arizona Highways number plates roll off the presses, it is a story all its own.
Inmates, who make all of the number plates, manufacture them in Florence. And while this specialty number plate design is relatively new, it is already catching on quickly, which is good news for the magazine.
Win Holden, the publisher of Arizona Highways Magazine, loves that there is another source of revenue to use for promotion and help pay the bills.
“Of that $25, $17 comes to the sponsoring organization — In this case it would be us — And the remainder goes directly into the state highway fund,” Holden said.
So far, 6,000 number plates have been sold. But Holden said not everyone buys them just to support the magazine or the state. Many Arizonans, Holden said, just like the way the plate looks.
Jack Dykinga is a regular contributor to the magazine, and his photograph taken at Saguaro National Monument was chosen for the number plate.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.