A license plate number “?JZ9999,” a lucky number in China, was bought by a bidder at the record price of 605,000 yuan during an auction in Taizhou City, east China’s Zhejiang Province on March 29. The revenue of this auction will be used to establish a social savings fund for traffic accidents and to construct traffic safety facilities.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.