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A personalised registration plate bearing just the number one fetched AED18m (£3.4m) at auction in the UAE.
The winning bidder was Emirati businessman Arif Ahmed al-Zarouni, who said “My ambition is always to be number one.”
His bid was 18 times the reserve price but is not the highest sum that has been paid for a number plate in the UAE. In 2008, the number one plate of the richest of the UAE’s seven emirates, Abu Dhabi, sold for AED52.2m at auction. Zarouni’s plate is for Sharjah, the third-richest emirate.
The auction made a total of AED50m.
Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.
