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Number Plates Sales Boost Economy

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Home | Articles | Number Plates Sales Boost Economy

Number Plates Sales Boost Economy

Number Plates Sales Boost Economy

On average, the city RTOs earn close to Rs 12-14 crore annual revenue from the sale of special numbers. The number '1' can fetch a maximum of Rs 12 lakh if it is not available in the current running series and is purchased from a future series. A two-wheeler owner can buy the special number for Rs 1.5 lakh. At the Andheri RTO, large TV screens display information on VIP numbers.
The latest statistics show that Pune tops all RTOs when it comes to selling the special registration numbers, while Mumbai comes fifth.

While Pune RTO has sold 30,366 numbers and fetched a revenue of Rs 23.45 crore, this was followed by Nashik RTO where 27,545 VIP numbers were sold to citizens at a cost of Rs 19.59 crore. At Thane, as many as 10,744 special numbers were sold to fetch a revenue of Rs 9.98 crore while Kolhapur sold 10,611numbers for Rs 7.3 crore.
The craze for getting a VIP number began in the northern states," said an official. For example, in Punjab, there have been cases of farmers buying VIP numbers for lakhs of rupees in auction. In 2012, a Chandigarh businessman purchased registration number CH-01-AN-0001 for Rs 17 lakh. The number AK-47 is also popular in Punjab and sold for Rs 3 lakh to Rs 5 lakh almost every year.

On Saturday an Emirati businessman bought the distinctive Dubai car plate number AA10 after posting the winning bid of 3.12 million dirhams during the Roads and Transport Authority's (RTA) 97th 'Open Plates Auction'.

Majid Mustafa, who has been participating in the RTA auctions since 2002, told the UAE-based publication that he will keep the AA10 number plate for his personal use and mount it on one of his numerous cars.

The RTA's year-end auction raised a total of 12.75 million dirhams this time around and saw nine other AA code plates, including 12, 50, 100, 333, 786, 1000, 8888, 11111, and 55555 going under the hammer.

Mustafa also said that he has owned a total of 5,000 special plates, many of which he already traded and gained profitable margins. At a price of 6 million dirhams, the most expensive plate he has ever acquired was I10.

During the auction on Saturday, the second most expensive plate went to Essa Al Habbai who bought AA12 for 2.72 million dirhams.

Another Emirati won the bidding for the third most expensive plate, AA50, priced at 1.84 million dirhams, while a 44-year-old Lebanese expat acquired AA11111 for 1.21 million dirhams.

"I will mount it on my Lamborghini..."
Another Emirati, 32-year-old businessman Jaber Khamis, won the number AA333 after bidding 700,000 dirhams for it.

"The plate (AA333) is really special. I will mount it on my Lamborghini but I might also sell it if I find the right buyer who will offer a really good price," Khamis told Khaleej Times.
At the auction, RTA also unveiled a new design for Dubai number plates. It will feature the Dubai brand logo, and the letters and digits will be printed in black on white background.

In October, RTA already raised 25 million dirhams at the 'Open Plates Auction'.

"The number auctions organized by the RTA are characterized by transparency and enthusiasm. They measure up to the aspirations of customers who seek exclusivity in this regard. Such auctions suffice the needs and aspirations of number plate enthusiasts, and reflect RTA’s keenness to realize its third strategic goal of 'People Happiness'," said Ahmed Bahrozyan, CEO of RTA’s Licensing Agency at the time.

$30,000 for personalised plates? Tell him he's dreaming.

Gracemere man Chase Ferguson's "for sale" post attracted plenty of attention overnight, but probably not the kind he was after.

Ironically, the $30K price tag he's placed on a set of "no idea" personalised number plates has spurred a thread of witty remarks and memes, but few interested buyers.

"Two standard size prestige plates. NO IDEA. Excellent condition still on vehicle. $30 000 or nearest offer," he posted to the Rockhampton Buy, Swap, Sell Facebook page on Sunday night.

It comes as the Rockhampton was found to have the second-highest number of personalised plates in the state, with 3644 residents pimping their rides.

The region sits next in line to the Sunshine Coast (5598), which trumps the regions of Mackay (3012); Gladstone (1072); Bundaberg (1072); Fraser Coast (766); Warwick (305) and Gympie (602).

While some are saying Chase's asking price is exorbitant, $30,000 is a bargain compared to some sellers who are asking up in the hundreds-of-thousands-of-dollars.

Rodney Gilchrist has taken up "dream" real estate on the personalised plate front, buying up DREAM1, DREAM2, DREAM3, DREAM4, DREAM5 and DREAM6 and re-selling for $300,000.

The number plates have been on the market for about 12 months, as the church pastor patiently waits for a cashed-up fleet manager to buy the plates.

Chase Ferguson has been contacted for comment.

If none of the above appeal to the rev head in you, here are some of the top-dollar plates up for grabs online:

HEART: The most expensive plates in the state, but the seller suggests a heart surgeon may have the $50,000 needed to snap them up. 

How popular any name or initial it contains is: You are more likely to get good money for a registration plate that spells out a name like 5UE than you are with a more unusual name, simply because there is more demand for Sue (or Dave or Mel) than there would be for Hector, Primrose or Zebedee

How valuable the letters and numbers the plate contains are: in terms of numbers, lower numbers with fewer digits tend to be the most valuable when reselling personalised number plates, making BOB 1 more valuable than BOB 379. Sequential numbers (123, 456 etc.) and repeated numbers (444, 88) are more popular than random combinations, and special occasion numbers like 18 and 21 can also boost a number plate’s value a little. In terms of the letters in a number plate, the likelihood of a series of letters being a name or a person’s initials increases the value of the plate, too.

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