New Number Plates Encourage You To Buy Local!

Seven Virginia organizations will benefit from specialty license plates approved in the most recent General Assembly session.

In coming months, the seven new special plates will be available for purchase from the Department of Motor Vehicles. Each plate will generate money for its benefiting organization.

One of the new plates will bring in money for the Retail Alliance Foundation Fund. The Retail Alliance Foundation provides education and training in sales, customer service and other areas for small and Virginia-based business owners throughout the state. The plate will encourage Virginia motorists to “Buy Local.”

“We’re very passionate about the buy local initiative,” said Retail Alliance president and CEO Susan Milhoan. “As much time as people around here spend in traffic, why not use the car in front of you as promotion for it?”

With the country’s economic situation hitting small businesses hardest, supporting the local economy is important, said Margaret Ballard, vice president of advocacy for Retail Alliance and the Virginia Retail Federation.