When the car with diplomatic plates whizzed past on Sheikh Zayed Road at more than 140kph, being driven aggressively and swerving between lanes without indicating, Maj Gen Saif al Zafein, the head of Dubai Traffic Police, swung into action.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.