A new call from Irelands Motor Chiefs to put a ban on personalised number plates that carry 13.
Irish number plates carry the year of the car’s registration as well as the country in which it was registered.
Keen to head off a dip in sales next year, 2013, the industry wants to replace the “13” on the plate.
Fear of the number 13 is called Triskaidekaphobia. On some housing estates, there is no number 13 and high-storey buildings sometimes go from a 12th to a 14th floor, skipping out the 13th.
The Society of the Irish Motor Industry (SIMI) points to estimates that 7% to 8% of the population dislike the unlucky number.
A press officer for SIMI said this might sound small but it meant a lot to the Irish car industry.
“Even if it is a small percentage, that means another 5,000 people who may not purchase next year and this will have a significant impact,” she said.
“In a normal year, new car sales would be about 130,000, but that figure has fallen to 76,000. New car sales have a direct impact on jobs.”
If people decide not to buy a new car, then the industry which is already under pressure in the Irish recession, could suffer even more.
SIMI is keen to stop a dip in car sales in Ireland. They said 80% of new cars were sold in the first half of the year, with a spike in January and then a slow decline.
The group wants the Irish government to introduce a second registration plate mid-year on 1 July. They said this would create a second sales peak and would maintain and stabilise jobs.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.