Worlds Most Expensive Personalised Number Plates Displayed
Reg Plates ArticleWorlds Most Expensive Personalised Number Plates Displayed

A Rolls-Royce Cullinan Crowned with the Pricey "P 7" Plate.
Imagine a Rolls-Royce Cullinan, already a symbol of ultimate luxury, adorned with a personalised number plate worth more than most supercars. That's the reality of a head-turning SUV spotted in Dubai, its opulence amplified by the world's most expensive reg plate – the coveted "P 7." But this story goes beyond mere extravagance; it's a tale of bespoke craftsmanship, record-breaking auctions, and the allure of exclusivity.
The Cullinan in question isn't your average Rolls. Tuned by the renowned German firm Mansory, it's a one-of-a-kind masterpiece christened the "Linea d'Oro," which translates to "Line of Gold." True to its name, the SUV exudes opulence with a striking turquoise and matte black exterior, accented by shimmering gold leaf details. A widebody kit adds a touch of muscularity, while the signature Rolls-Royce grille gleams proudly. This is a car designed to turn heads, and it succeeds spectacularly.
But the real showstopper is the personalised reg plate – the "P 7." In April 2023, this seemingly simple combination of letters and numbers shattered records, fetching a staggering $14.97 million at a charity auction in Dubai. The winning bidder? Pavel Durov, the French-Emirati businessman behind the messaging app Telegram. This wasn't just a vanity purchase; the proceeds went towards the "One Billion Meals" campaign, aiming to combat global hunger.
While the price tag might seem astronomical, the allure of exclusivity is undeniable. Imagine the prestige of owning a unique personalised reg plate, instantly recognisable and associated with immense wealth and philanthropy. In a world where personalisation reigns supreme, the "P 7" plate signifies more than just a car identifier; it's a statement piece, a conversation starter, and a symbol of belonging to an elite club.
However, the story doesn't end there. The "P 7" plate wasn't always destined for the Mansory Cullinan. Before its record-breaking auction, it adorned another automotive marvel – the Bugatti Divo, one of only 40 ever built. This speaks volumes about the plate's versatility and its ability to elevate the status of any vehicle it graces.
Now, the question arises: how much does such exclusivity cost? While the "P 7" holds the current record, the world of personalised plates is a fascinating one, with values fluctuating based on factors like location, historical significance, and even cultural nuances. Regplates.com, a leading online marketplace for personalised plates, offers a glimpse into this world, showcasing a vast array of plates with varying price points. From cherished initials to lucky numbers, the possibilities are endless, catering to different budgets and preferences.
The Mansory Cullinan with the "P 7" plate is a unique intersection of automotive excellence and personalised expression. It pushes the boundaries of luxury, showcasing the lengths some go to for exclusivity and individuality.
While not everyone can afford such extravagance, it's undeniable that this extravagant pairing captures the imagination and sparks conversations about the value we place on uniqueness and the power of personalisation. And who knows, maybe one day, browsing through Regplates.com might lead you to your own unique plate, adding a touch of personalised flair to your ride.
If you have a clear idea of the letters and numbers you would like in your number plate, you can carry out a specialised search that covers over 42 million combinations of number plate registrations.
Choosing between current style number plates and prefix style number plates gives you a wider range of options, so you are more likely to find a private plate that includes the letters and numbers you prefer. All you need to do is fill in two of the three search boxes at the top of the page and then let our website do its magic. You will be presented with options you can purchase for yourself, or as a gift.
Personalised number plate auctions take place every three months, selling an average of 1,600 private registration numbers each time. They are a great opportunity to get hold of number plates that have never been on sale before, as they come with the new issues of each year’s plates.
If you are unable to attend the auction yourself, you can rely on us to bid on your dream personalised number plate – which will also help to prevent you from getting carried away and bidding far more than you had intended to!
We have the experience and expertise to be able to offer you advice and guidance about the kind of price range a particular plate might go for, and you can trust us to place your bids for you. We can even call you during the auction so you can keep track of whether you’re on a winning streak or not.


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