World Fascination With High Value Investment Personalised Number Plates
Reg Plates ArticleWorld Fascination With High Value Investment Personalised Number Plates

A car is more than just a mode of transportation. It's a symbol of status, success, and sometimes, a canvas for personal expression. And what better way to personalise your ride than with a vanity license plate? While standard plates come free with registration, some coveted combinations can fetch a surprisingly high price. Here's a look at 8 of the most expensive car number plates ever sold in India, showcasing the lengths to which some go to flaunt their prized possessions.
1. The Bond Buff: Toyota Fortuner (007) - Rs. 34 Lakhs
For some, car ownership transcends practicality and becomes a tribute to passion. Ashik Patel, an Ahmedabad-based transporter, is a prime example. A die-hard James Bond fan, Patel wasn't satisfied with just a Toyota Fortuner. He craved the iconic "007" number plate, a signature associated with the suave secret agent. His dedication came at a cost – a whopping Rs. 34 lakhs (around $45,000), more than the base price of the Fortuner itself! This record-breaking bid in 2020 highlights the power of fandom and the premium placed on exclusivity.
2. Lucky Charm: Toyota Land Cruiser LC200 (0001) - Rs. 17 Lakhs
Numbers hold a special significance in Indian culture, with some considered luckier than others. Jagjit Singh Chahal, a Chandigarh-based businessman, believed "0001" to be his lucky charm. In 2012, when a new registration series opened, Chahal wasn't about to miss his chance. He secured the coveted number for his Toyota Land Cruiser LC200, a luxurious SUV, by shelling out a hefty Rs. 17 lakhs (around $23,000). This instance demonstrates the belief some hold in numerology and their willingness to pay a premium for a perceived advantage.
3. A Third of the Car's Price: Porsche 718 Boxster (KL 01 CK 0001)
Not all vanity plates are about numbers. Sometimes, a unique combination of letters and numbers holds the appeal. K.S. Balagopal, a Kerala businessman, desired just that for his sleek Porsche 718 Boxster. He set his sights on the distinctive "KL 01 CK 0001" plate and emerged victorious at the bidding, paying a staggering Rs. 31 lakhs (around $41,000). This sum amounted to almost a third of the car's cost at the time, showcasing the lengths to which some go for a truly personalized touch on their prized possessions.
4. The New Series Premium: Mukesh Ambani's Mystery SUV (0001) - Rs. 12 Lakhs
India's richest man, Mukesh Ambani, isn't immune to the allure of a coveted number plate. While the exact car he secured the plate for remains unknown, it's rumoured to be a high-end SUV. The desired number – "0001" – typically comes at a premium, but in this case, it carried an extra weight. Since it belonged to a new series, Ambani had to pay Rs. 12 lakhs (around $16,000) instead of the usual Rs. 4 lakhs (around $5,300). This story highlights the additional cost associated with exclusivity, even for prominent figures.
5. Beyond the Price Tag: Toyota Land Cruiser LC300 (TG 09 9999) - Rs. 25.5 Lakhs
Sometimes, the allure of a vanity plate goes beyond its monetary value. The combination "TG 09 9999" might seem like just numbers, but for the owner of a Toyota Land Cruiser LC300, it held a special significance. This prestigious SUV, known for its off-road prowess and luxurious amenities, deserved an equally impressive plate. The owner secured their desired combination for a cool Rs. 25.5 lakhs (around $34,000), proving that the right plate can add a touch of grandeur to any vehicle.
6. A Discreet Display: Jaguar XJ L (Undisclosed)
While some car owners crave flamboyant displays, others prefer a more subtle approach. The owner of a Jaguar XJ L, a car known for its refined elegance, chose a unique path. Details of the specific number plate combination remain undisclosed, but rumours suggest it involved a low numerical sequence, adding a touch of understated prestige to the already luxurious vehicle. This instance highlights the diverse motivations behind acquiring vanity plates, where some seek a bold statement, and others, a number plate investment.
How popular any name or initial it contains is: You are more likely to get good money for a registration plate that spells out a name like 5UE than you are with a more unusual name, simply because there is more demand for Sue (or Dave or Mel) than there would be for Hector, Primrose or Zebedee
How valuable the letters and numbers the plate contains are: in terms of numbers, lower numbers with fewer digits tend to be the most valuable when reselling personalised number plates, making BOB 1 more valuable than BOB 379. Sequential numbers (123, 456 etc.) and repeated numbers (444, 88) are more popular than random combinations, and special occasion numbers like 18 and 21 can also boost a number plate’s value a little. In terms of the letters in a number plate, the likelihood of a series of letters being a name or a person’s initials increases the value of the plate, too.


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