WC66 ENG England Number Plate For Sale
Sir Geoff Hurst has been revealed as the anonymous buyer of a 'world cup winning' registration plate - after bidding for it in his barber's in Cheltenham.
The WC66 ENG plate was one of the highest profile registrations to be sold by DVLA Personalised Registrations last year.
It coincided with the 50th anniversary of England's only World Cup success - and when Adam Griffiths auctioned it off he said he was "delighted to sell an iconic registration to clearly a true England supporter".
However, he didn't realise at the time the buyer was Sir Geoff Hurst.
Details have now emerged of how the English sporting legend, who lives in Cheltenham, ended up buying the plate - and it is only thanks to his hairdresser.
Sir Geoff said: "I went into my barber's in Cheltenham and he said he saw on the news that the WC66 ENG plate was coming up for sale.
"I'm always up for a bit of fun and I just thought 'why not' and managed to register to bid with very little time to spare."
The hat-trick hero, 75, ended up winning the auction and paid £4,346 for the registration, which is one of a number of personalised plates in his collection.
The UK in particular has a relationship with personalised number plates. According to estimates by the DVLA (Driver and Vehicle Licensing Agency), the UK reported an excess of two billion pounds in tax revenue from tax auctions over the past 25 years. As they are keen to state, an expression of interest in a particular plate by three people or more is enough to push the price of that Reg plate through the roof. It has also been documented that the buyers let their hearts take control of their heads when they bid for these plates.
Personalised number plate auctions are constantly rewriting the record books with regard to the highest price paid for a plate. The record currently stands at £518,000 which is quite impressive. The prices of these Regplates does not seem to be slowing down either.
Of particular interest is the recent auction of the highly-hyped 250 C Reg plate which sold for £21,500. This is a clear indication that the expectations for the prices of personalised number plates will continue to increase.
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