WC66 ENG England Number Plate For Sale
Sir Geoff Hurst has been revealed as the anonymous buyer of a 'world cup winning' registration plate - after bidding for it in his barber's in Cheltenham.
The WC66 ENG plate was one of the highest profile registrations to be sold by DVLA Personalised Registrations last year.
It coincided with the 50th anniversary of England's only World Cup success - and when Adam Griffiths auctioned it off he said he was "delighted to sell an iconic registration to clearly a true England supporter".
However, he didn't realise at the time the buyer was Sir Geoff Hurst.
Details have now emerged of how the English sporting legend, who lives in Cheltenham, ended up buying the plate - and it is only thanks to his hairdresser.
Sir Geoff said: "I went into my barber's in Cheltenham and he said he saw on the news that the WC66 ENG plate was coming up for sale.
"I'm always up for a bit of fun and I just thought 'why not' and managed to register to bid with very little time to spare."
The hat-trick hero, 75, ended up winning the auction and paid £4,346 for the registration, which is one of a number of personalised plates in his collection.
“Once you’ve bagged that number plate – if it’s a good one it adds value to it. Some are iconic and will be sought after. Some of the best are simple but exquisite.”
The biggest went for £180,000 in May last year – for KR15 HNA – which was a new British record for the most expensive current style personalised registration plate.
Today, plates with just one number and two letters cost an estimated £60,000, 20 times more than the early 1990s, when drivers could expect to pay somewhere between £3,000 to £5,000.
A DVLA spokesman said: “Many people enjoy displaying a personalised registration number and the general sale and auctions remain extremely popular with the public.
“Since we began selling personalised registrations we have raised around £2.3 billion and all the money raised is passed to the Treasury.”
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