WC66 ENG England Number Plate For Sale
Sir Geoff Hurst has been revealed as the anonymous buyer of a 'world cup winning' registration plate - after bidding for it in his barber's in Cheltenham.
The WC66 ENG plate was one of the highest profile registrations to be sold by DVLA Personalised Registrations last year.
It coincided with the 50th anniversary of England's only World Cup success - and when Adam Griffiths auctioned it off he said he was "delighted to sell an iconic registration to clearly a true England supporter".
However, he didn't realise at the time the buyer was Sir Geoff Hurst.
Details have now emerged of how the English sporting legend, who lives in Cheltenham, ended up buying the plate - and it is only thanks to his hairdresser.
Sir Geoff said: "I went into my barber's in Cheltenham and he said he saw on the news that the WC66 ENG plate was coming up for sale.
"I'm always up for a bit of fun and I just thought 'why not' and managed to register to bid with very little time to spare."
The hat-trick hero, 75, ended up winning the auction and paid £4,346 for the registration, which is one of a number of personalised plates in his collection.
In recent years, personalised number plates have become increasingly popular in the UK. It is a vibrant market that appeals to a wide cross section of people, and because of this, the DVLA estimates that it has generated over £2 billion in revenue through the sale of personalised number plates over the past 25 years.
Of course, personalised number plates do not sell for a fixed amount of money. Instead, highly prized registrations sell for more, while the more common number plates sell for less.
Most personalised number plates sell for hundreds of pounds. In fact, this is one of the reasons why they are so popular — reg transfers are simple to process, they are statements of individuality, and they are relatively inexpensive.
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