TESLA Number Plates To Be Sold
Reg Plates ArticleTESLA Number Plates To Be Sold

en years ago Alex Ortega saw a story about Elon Musk. Elon had sold out of Paypal and was investing in a new business called Tesla. They were a year away from launching their first car – the Roadster. Alex knew Elon was onto something.
He couldn’t buy shares – a shame, he’d be a wealthy man right now – instead, he registered the Number Plate “TESLA” in New South Wales.
Kept in storage all these years, it’s cost Alex a lot of money every year – over $500 – to keep them, and now it’s time to move on and see if he can get a return from the investment.
Next month, on November 1 he will list the number plates on eBay starting at $1 with a reserve. When we spoke to Alex he wouldn’t reveal his reserve, only to say “over the years I’ve been offered a lot of money for them”.
When I suggested the market value of a name plate like that would be around $5,000 Alex was quick to reply “These are worth much more than that”. So you can expect a high reserve.
For any normal plate that’s a word you might fetch 5, possibly $10,000 – but Alex has something important on his side: Wealthy Tesla car owners.
A Tesla owner has forked out well over $200,000 for their car. Many already have vanity plates, relating to the environment or even TE5LA – but this is pretty special.
If wealthy Tesla owner Simon Hackett lived in NSW he’d be the perfect buyer (he lives in South Australia), but that won’t stop many looking closely at the Auction.
Kicking off on November 1, it will last 10 days.
Given the audience here, it’s possible, if not likely the plate will fetch over $20,000. We shall wait and see.
The actual plates are in storage at a Sydney Motor Registry to confirm the validity of Mr Ortega’s ownership.
When you own a personalised number plate, you have to become familiar with the DVLA’s vehicle registration transfer process. It is not difficult to do, once you know the rules and have gone through it at least once. Our guide will walk you through the three main processes:
- Transferring a registration from one vehicle to another
- Transferring a registration away from one vehicle but retaining it for future use
- Transferring a registration that you have previously retained (i.e. that is not currently on a vehicle) onto a vehicle
Vehicle to Vehicle Registration Transfer Rules
You can transfer a registration between any vehicle that is subject to, or will be subject to at some stage, an MOT or GVT test. This means you cannot, for example, transfer a registration number to a tractor.
- FREE TRANSFER SERVICE - your paperwork is handled by our trained team
- OVER 30 YEARS EXPERTISE - long established and trusted company
- DVLA RECOGNISED RESELLER - linked directly from the DVLA website
- TRADE ASSOCIATION MEMBERS - MIRAD and CN Guild members

