TESLA Number Plates To Be Sold
Reg Plates ArticleTESLA Number Plates To Be Sold

en years ago Alex Ortega saw a story about Elon Musk. Elon had sold out of Paypal and was investing in a new business called Tesla. They were a year away from launching their first car – the Roadster. Alex knew Elon was onto something.
He couldn’t buy shares – a shame, he’d be a wealthy man right now – instead, he registered the Number Plate “TESLA” in New South Wales.
Kept in storage all these years, it’s cost Alex a lot of money every year – over $500 – to keep them, and now it’s time to move on and see if he can get a return from the investment.
Next month, on November 1 he will list the number plates on eBay starting at $1 with a reserve. When we spoke to Alex he wouldn’t reveal his reserve, only to say “over the years I’ve been offered a lot of money for them”.
When I suggested the market value of a name plate like that would be around $5,000 Alex was quick to reply “These are worth much more than that”. So you can expect a high reserve.
For any normal plate that’s a word you might fetch 5, possibly $10,000 – but Alex has something important on his side: Wealthy Tesla car owners.
A Tesla owner has forked out well over $200,000 for their car. Many already have vanity plates, relating to the environment or even TE5LA – but this is pretty special.
If wealthy Tesla owner Simon Hackett lived in NSW he’d be the perfect buyer (he lives in South Australia), but that won’t stop many looking closely at the Auction.
Kicking off on November 1, it will last 10 days.
Given the audience here, it’s possible, if not likely the plate will fetch over $20,000. We shall wait and see.
The actual plates are in storage at a Sydney Motor Registry to confirm the validity of Mr Ortega’s ownership.
On our website, we offer a number plate search feature that lets you enter words, letters or numbers that you would like to see in the number plate of your dreams.
Try it out with words you would like to incorporate into your private number plate, such as a name, nickname, age or keyword (such as a hobby or passion).
You can use the general search to find any and all matching plates, or you can use our ‘prefix style’ search to search for plates that end in three letters of your choice, but have any combination at the start.
Alternatively, the ‘current search’ will allow you to specify two letters at the start and / or the age identifier numbers in the middle, and / or the final three letters at the end of the plate.
A final option for searching for your dream number plate is to use our ‘dateless search’ option, where you can find number plates that do not have a date identifier. These cherished plates are especially popular for vintage and classic cars, and are often the most prized of all personalised number plates.
Through this range of search options, you can go a long way towards finding your perfect personalised number plate. You could search for a Bob, a Tim, a Lou or a Ted, or you could include numbers that are meaningful to you in some way, such as your age, year of birth, or the year you got married. Do remember that drivers are not legally allowed to use a registration plate that makes a car look younger than it actually is (so a car built in 2012 can’t have a 2014 registration number).
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