TESLA Number Plates To Be Sold
en years ago Alex Ortega saw a story about Elon Musk. Elon had sold out of Paypal and was investing in a new business called Tesla. They were a year away from launching their first car – the Roadster. Alex knew Elon was onto something.
He couldn’t buy shares – a shame, he’d be a wealthy man right now – instead, he registered the Number Plate “TESLA” in New South Wales.
Kept in storage all these years, it’s cost Alex a lot of money every year – over $500 – to keep them, and now it’s time to move on and see if he can get a return from the investment.
Next month, on November 1 he will list the number plates on eBay starting at $1 with a reserve. When we spoke to Alex he wouldn’t reveal his reserve, only to say “over the years I’ve been offered a lot of money for them”.
When I suggested the market value of a name plate like that would be around $5,000 Alex was quick to reply “These are worth much more than that”. So you can expect a high reserve.
For any normal plate that’s a word you might fetch 5, possibly $10,000 – but Alex has something important on his side: Wealthy Tesla car owners.
A Tesla owner has forked out well over $200,000 for their car. Many already have vanity plates, relating to the environment or even TE5LA – but this is pretty special.
If wealthy Tesla owner Simon Hackett lived in NSW he’d be the perfect buyer (he lives in South Australia), but that won’t stop many looking closely at the Auction.
Kicking off on November 1, it will last 10 days.
Given the audience here, it’s possible, if not likely the plate will fetch over $20,000. We shall wait and see.
The actual plates are in storage at a Sydney Motor Registry to confirm the validity of Mr Ortega’s ownership.
The UK in particular has a relationship with personalised number plates. According to estimates by the DVLA (Driver and Vehicle Licensing Agency), the UK reported an excess of two billion pounds in tax revenue from tax auctions over the past 25 years. As they are keen to state, an expression of interest in a particular plate by three people or more is enough to push the price of that Reg plate through the roof. It has also been documented that the buyers let their hearts take control of their heads when they bid for these plates.
Personalised number plate auctions are constantly rewriting the record books with regard to the highest price paid for a plate. The record currently stands at £518,000 which is quite impressive. The prices of these Regplates does not seem to be slowing down either.
Of particular interest is the recent auction of the highly-hyped 250 C Reg plate which sold for £21,500. This is a clear indication that the expectations for the prices of personalised number plates will continue to increase.
Established For Over 25 Years
the Cherished Numbers Guild
- Free transfer service - your paperwork is handled by our trained team
- Over 25 years expertise - long established and trusted company
- DVLA Recognised Reseller - linked directly from the DVLA website
- DVLA Registered Number Plate Supplier - in line with all DVLA & MOT regulations