Swiss Number Plate Auction Record Breaker
Would you pay CHF150,000 ($148,000) for a number plate? A bidder made the record offer for “VS 1” on Tuesday – still three weeks before the auction ends, so the record could rise further.
Very Special? Vain Show-off? Victoria’s Secret? In fact, the VS represents canton Valais. Swiss vehicle registration plates comprise a two-letter code for the canton followed by up to six digits. The plate on the back of the vehicle also shows small shields representing the flags of Switzerland and the canton.
Until now, the Swiss record was CHF135,000 for “SG 1”, bought by a driver presumably from canton St Gallen.
Valais began the month-long auction of sought-after number plates last week. In future, the plan is to auction 60 car plates and 36 motorbike plates a year. Over the next decade, the canton expects the auctions to generate around CHF1 million, which will go towards the cantonal structural deficit.
Although CHF150,000 might seem a lot for a number plate, it’s small change compared with the world record of 52.2 million dirhams (CHF14.4 million) paid by an Emirati businessman in 2008 for the minimalist “1”.
How much similar registration plates have sold for recently and in the past: it is always worth looking at what has been going on in the private registration plate market recently to add extra weight to the valuation of your own number plate. It is a market that is not immune from trends, so keep a close eye on what has been selling well and see if your plate has any similar features
The age of the plate: older plates tend to attract higher prices and dateless number plates (the first ones ever issued) normally call for the highest prices on the market
The plate’s rarity: if a lot of similar registration plates were issued, your plate may be less valuable. So, the relative rarity of older, dateless number plates makes them more valuable, as a whole, than newer, dated plates. Similarly, having a private plate with a word or name spelled out on it gives it a degree of rarity that would raise its value.
Established For Over 25 Years
the Cherished Numbers Guild
- Free transfer service - your paperwork is handled by our trained team
- Over 25 years expertise - long established and trusted company
- DVLA Recognised Reseller - linked directly from the DVLA website
- DVLA Registered Number Plate Supplier - in line with all DVLA & MOT regulations