Swiss Number Plate Auction Record Breaker

Reg Plates Article

Swiss Number Plate Auction Record Breaker

Would you pay CHF150,000 ($148,000) for a number plate? A bidder made the record offer for “VS 1” on Tuesday – still three weeks before the auction ends, so the record could rise further.

Very Special? Vain Show-off? Victoria’s Secret? In fact, the VS represents canton Valais. Swiss vehicle registration plates comprise a two-letter code for the canton followed by up to six digits. The plate on the back of the vehicle also shows small shields representing the flags of Switzerland and the canton.

Until now, the Swiss record was CHF135,000 for “SG 1”, bought by a driver presumably from canton St Gallen.

Valais began the month-long auction of sought-after number plates last week. In future, the plan is to auction 60 car plates and 36 motorbike plates a year. Over the next decade, the canton expects the auctions to generate around CHF1 million, which will go towards the cantonal structural deficit.

Although CHF150,000 might seem a lot for a number plate, it’s small change compared with the world record of 52.2 million dirhams (CHF14.4 million) paid by an Emirati businessman in 2008 for the minimalist “1”.

Remember that, despite valuations and estimates, a private number plate is only worth as much as someone will pay for it. You may have loved your personalised number plate because it contains your initials, for example, but if there aren’t many other people with your initials, the plate’s value may be minimal. On the other hand, if you have a plate whose letters contain common or popular names, you may well find that it is in high demand on the market.

Some criteria to consider when valuing a personalised car number plate

Take into account the following criteria when trying to come up with a valuation for your private number plate. You need to look at them all together if you want a realistic price, so you can’t just pick and choose the factors that favour your number plate!

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