Registration Plates Sell For Price Of Luxury Cars At Melbourne Auction
For most motorists the humble registration plate is an afterthought, only thought of when the time comes to renew or replace it, but for others it can be a prized possession often worth more than their own car.
At an auction in Melbourne in February many heritage plates were sold for more than the price of a luxury vehicle.
People crowded into the Shannons auction house, weighing up the items for their investment potential, sentimental worth or simply the prestige they would add to their car.
Registration plates were first issued in Australia in the early 1900s.
"They went from number one to 285,000. In 1939 those plates were discontinued," Shannons national auctions manager Christophe Boribon said.
As old plates were handed back over time, state governments stockpiled them, then reissued the plates in the mid 1980s in "great plate auctions".
However, the market for plates really took off in the past two decades, with New South Wales and Victorian plates the most sought-after, and some reaching hundreds of thousands of dollars.
"It's pure collectability, it's prestige," Shannons' David Johnston said.
"The lower numerically the number plate is the more desirable it is.
"There's only one that says 419, as with all the other numbers, so the lower the number you can have the better."
Some buyers are car lovers, such as one bidder who paid $18,000 for 82-911 to match his Porsche.
But others see the registration plates as a unique investment.
Queenslander Shane Moore is an avid plate buyer.
"My first number I bought was 697 — that was one that came up at the auction at a reasonable price," he said.
"My second heritage plate was 2013. That did have some meaning. That was my daughter's year of birth and that was the same year I bought the plate."
As a hobby, he bought an online licence plate site. Only a dozen of the 8,000 plates for sale are heritage.
Mr Moore said one-digit plates were worth millions.
How popular any name or initial it contains is: You are more likely to get good money for a registration plate that spells out a name like 5UE than you are with a more unusual name, simply because there is more demand for Sue (or Dave or Mel) than there would be for Hector, Primrose or Zebedee
How valuable the letters and numbers the plate contains are: in terms of numbers, lower numbers with fewer digits tend to be the most valuable when reselling personalised number plates, making BOB 1 more valuable than BOB 379. Sequential numbers (123, 456 etc.) and repeated numbers (444, 88) are more popular than random combinations, and special occasion numbers like 18 and 21 can also boost a number plate’s value a little. In terms of the letters in a number plate, the likelihood of a series of letters being a name or a person’s initials increases the value of the plate, too.
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