Reg Plates Slogans Updated
Canberra really is "The Bush Capital" – at least according to our new number plate slogan.
The city's long-time nickname claimed more than 1600 votes and beat out "Ngunnawal Country" (1058 votes) and "Driving the Nation" (479 votes) to become the new catchcry of the territory's number plates.
Meanwhile, the widely mocked "Feel the Power of Canberra" will be phased out along with four others after Canberrans voted overwhelmingly to keep "Canberra – The Nation's Capital" out of the existing five slogans.
"Age Friendly City" attracted just 45 votes to be the most unpopular slogan on offer, while "Feel the Power of Canberra" fared a little better, with 383 votes.
Chief Minister Andrew Barr announced the new slogan on Tuesday after a long-running public voting competition that inspired both delight and derision nationwide.
The government received almost 2000 suggestions for a new slogan after opening submissions last October.
After almost a month of polling, and more than 8000 votes, the three leading slogans were 'Canberra - The Bush Capital', 'Canberra - Ngunnawal Country' and 'Canberra - Driving the Nation'.
Among the existing plates, 'Canberra - The National Capital', 'Canberra - Heart of the Nation' and the Parliament House image were the hot favourites.
"Canberrans will be able to choose between the two slogans when they come into circulation later this year," Mr Barr said in a statement.
"I'm encouraged by the enthusiasm of Canberrans who engaged in this process and the Government will look at further ways we can have similar discussions with the community in the future."
"Canberra – the Nation's Capital" has remained the territory's most popular plates despite being around since 1979, still decorating more than 133,000 vehicles.
"Canberra – Heart of the Nation" is the slogan of choice for almost 59,000 vehicles, while nearly 43,000 read "Celebration of a Century".
The new number plate slogan will go into circulation later this year.
New number plate slogan:
Canberra – The Bush Capital (1671 votes, 38 per cent)
Ngunnawal Country (1058 votes, 24 per cent)
CBR – Driving the Nation (479 votes, 11 per cent)
CBR – Australia's Cool Capital (366 votes, 8 per cent)
Australia's Meeting Place (315 votes, 7 per cent)
CBR – For All Seasons (140 votes, 3 per cent)
CBR – Green and Clean (118 votes, 3 per cent)
CBR – City of Diversity (87 votes, 2 per cent)
CBR – Brilliant Possibilities (70 votes, 2 per cent)
CBR – An Active City (65 votes, 1 per cent)
Total votes : 4369
Existing plate slogan to keep:
Canberra – The Nation's Capital (2292 votes, 50 per cent)
Canberra – Heart of the Nation (1101 votes, 24 per cent)
Parliament House (image) (746 votes, 16 per cent)
Feel the Power of Canberra (383 votes, 8 per cent)
Canberra – Age Friendly City (45 votes, 1 per cent)
“Once you’ve bagged that number plate – if it’s a good one it adds value to it. Some are iconic and will be sought after. Some of the best are simple but exquisite.”
The biggest went for £180,000 in May last year – for KR15 HNA – which was a new British record for the most expensive current style personalised registration plate.
Today, plates with just one number and two letters cost an estimated £60,000, 20 times more than the early 1990s, when drivers could expect to pay somewhere between £3,000 to £5,000.
A DVLA spokesman said: “Many people enjoy displaying a personalised registration number and the general sale and auctions remain extremely popular with the public.
“Since we began selling personalised registrations we have raised around £2.3 billion and all the money raised is passed to the Treasury.”
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