Rare Personalised Number Plate VIC 1 Spotted
Reg Plates ArticleRare Personalised Number Plate VIC 1 Spotted

The Victorian '1' personalised number plate is one of the most valuable and sought-after number plates in the world, with an estimated value of between $10 million and $20 million. It is currently owned by former Fosters' Group and Coles Myer chief executive Peter Bartels, who has reportedly rejected several offers of over $1 million for the plate.
Victorian '1' heritage plate.
The plate was first issued in 1906 and has only had a handful of owners since then. In 1984, it was sold at auction for $165,000, which is equivalent to over $570,000 in today's money. The plate has since changed hands several times, with each sale increasing its value.
The high value of the Victorian '1' heritage plate is due to a number of factors. Its low number and its long history make it a very desirable collectible. Additionally, the plate is seen as a status symbol and is often purchased by wealthy individuals who want to show off their wealth.
In recent years, there has been a growing demand for heritage number plates, with prices skyrocketing. In 2019, the Victorian '916' heritage plate sold for $108,000, while in 2022, the Victorian '14' heritage plate sold for a record $2.27 million.
The Victorian '1' heritage plate is a truly unique and valuable item, and it is unlikely that its value will decrease in the foreseeable future.
Here is a more detailed look at the history of the Victorian '1' heritage plate:
The plate was first issued in 1906.
It was originally reserved for government officials, but they could not agree on who should own it.
In the 1980s, the plate was auctioned off.
The first owner was retired mechanic Gary Price, who purchased it for $165,000 (inflation-adjusted $571,551).
The plate has since changed hands several times, with each sale increasing its value.
The current owner is believed to be Peter Bartels, the former CEO of Carlton & United Breweries and Fosters.
The plate has been heavily documented and photographed throughout its life.
It has been displayed on a variety of luxury vehicles, including a Mercedes-AMG E55, a Mercedes-AMG E63, and a Porsche 911 Turbo.
In recent years, personalised number plates have become increasingly popular in the UK. It is a vibrant market that appeals to a wide cross section of people, and because of this, the DVLA estimates that it has generated over £2 billion in revenue through the sale of personalised number plates over the past 25 years.
Of course, personalised number plates do not sell for a fixed amount of money. Instead, highly prized registrations sell for more, while the more common number plates sell for less.
Most personalised number plates sell for hundreds of pounds. In fact, this is one of the reasons why they are so popular — reg transfers are simple to process, they are statements of individuality, and they are relatively inexpensive.
- FREE TRANSFER SERVICE - your paperwork is handled by our trained team
- OVER 30 YEARS EXPERTISE - long established and trusted company
- DVLA RECOGNISED RESELLER - linked directly from the DVLA website
- TRADE ASSOCIATION MEMBERS - MIRAD and CN Guild members

