Popular Number Plates
When it comes to car number plates, Californians have several to choose from that can depict everything from a dancing Snoopy to a majestic whale tale to a fire fighter.
But by far the most popular number plate to be attached to the state’s cars is a throwback to the 60s – that has no imagery at all - but rather just bold, gold letters on a black background.
According to The New York Times, the “California 1960s legacy number plate” is the special number plate desired by more Golden State drivers than any other.
More than 230,000 of the placards, first issued in the decade when Fred Flintstone was having a yabba dabba doo time and muscle cars ruled the road, have been sold since the Department of Motor Vehicles reintroduced them in 2015.
The “Have a heart, Be a star, Help our KIDS” plate, that can include a handprint, a heart or star is second on the list with 91,000 and the third most popular is the majestic whale tail with 67,000, the Times reported.
Then-Assemblyman Mike Gatto wrote the bill that created the legacy plate program in 2012 so that classic car owners could have a plate that reflected the years their vehicles rolled off the assembly line.
But the number plates are showing up on cars of all makes and models and years.
Why are they so popular? “Because they look so cool,” wrote Gary Richards of The Mercury News last year.
The DMV began issuing the plates once the agency had received 7,500 preorders, the number needed for them to be manufactured. (Alas, 1950s and 1970s fans, those decades were also going to be available but neither hit the above magic number.)
The replica number plates, which are produced at Folsom State Prison, cost $50 and can be ordered for any year vehicle. More info can be found here. Proceeds from the sales go to the Environmental License Plate fund, which benefits environmental projects in the state.
If you have a clear idea of the letters and numbers you would like in your number plate, you can carry out a specialised search that covers over 42 million combinations of number plate registrations.
Choosing between current style number plates and prefix style number plates gives you a wider range of options, so you are more likely to find a private plate that includes the letters and numbers you prefer. All you need to do is fill in two of the three search boxes at the top of the page and then let our website do its magic. You will be presented with options you can purchase for yourself, or as a gift.
Personalised number plate auctions take place every three months, selling an average of 1,600 private registration numbers each time. They are a great opportunity to get hold of number plates that have never been on sale before, as they come with the new issues of each year’s plates.
If you are unable to attend the auction yourself, you can rely on us to bid on your dream personalised number plate – which will also help to prevent you from getting carried away and bidding far more than you had intended to!
We have the experience and expertise to be able to offer you advice and guidance about the kind of price range a particular plate might go for, and you can trust us to place your bids for you. We can even call you during the auction so you can keep track of whether you’re on a winning streak or not.
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