Personalise Your Number Plate

Would you like your birthday, wedding, graduation or employment day reflected on your car plate? It's possible.

Dubai's Roads and Transport Authority (RTA) has launched a new phase called of 'Your Memorable Moments on Your Vehicle's Plate' initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment, wedding and graduation day, among others, according to the RTA.

The available numbers relate to the period from 1967 to 2017. The cost of the special plate is Dh1,620 each and customers can buy their number plates from RTA Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app 'Drivers & Vehicles.'

"This stage fits well with the intention of adding to people's happiness in Ramadan and the joyous Eid al-Fitr," said Sultan Al Marzouqi, director of vehicles licensing at RTA's Licensing Agency.

The Roads and Transport Authority (RTA) has launched a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment day, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2017. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles.’ This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates in RTA’s website. The total cost of the plate is AED1620. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’. This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

"This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code "S” and “T" for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” concluded Al Marzouqi.

How close a series of letters or numbers are to a real name of word: if the match quality is high (and the numbers and letters are very convincing in making a popular word), the value of the registration plate will be higher. This means that a match like 5IMON, for the name Simon, will be worth a lot more than a more obscure set of letters and numbers that are not as convincing a match, such as S17 MMM for the name Sam.

The style of the plate: this means establishing if it is a new-style plate, an older-style format or if it is dateless or Irish, for instance. Other options are that it is a prefix-style plate or a suffix-style plate. New-style number plates, which have been produced since 2001, tend to be the least valuable because they are a bit less appealing to some collectors, plus the rule about not having plates that are newer than your car can also come into play, putting people off from buying a newer-style plate for their older car. Prefix-style number plates, which were in production between 1983 and 2001 can be more popular as more vehicles are entitled to have those licence numbers, and they may have fewer characters in total. Suffix-style plates, issued from 1963 to 1983 are relatively rare, which means they can attract higher prices than prefix-style plates and newer designs. Dateless number plates, also known as cherished number plates, were produced between 1903 and 1963 and are nearly always the most valuable number plate configurations; they have fewer digits and their dateless nature means that people can hide the age of their car. Irish number plates are similar to dateless number plates, especially because they don’t have a year identifier. They also tend to be cheaper than other types of vehicle registration plates.

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