Offensive Personalised Number Plates In Sweeden
A Swede with a passion for offensive number plates has failed in his cause yet again, after transport authorities denied two of his latest attempts to create 'offensive' personalised plate combinations.
The man, from Varberg in southern Sweden, gained some media attention last year when he attempted to register a personal licence plate reading "3JOH22A".
The Swedish Transport Agency (Transportstyrelsen) rejected the licence plate request on the grounds of it being offensive, the reason for which is made clear when the combination is reflected in a mirror.
The same man has now made two further attempts to change his plate to "8UTT5EX" and "X32TTU8" respectively, but they were also denied, as they too could be considered offensive.
If not immediately obvious, the explanation for rejecting the latter combination is once again made clear when a mirror is introduced to the equation.
"We get a lot of requests and some of them are very subtle. Many see it as a sport to try and get a word through. This one was quite easy to reject," Eva Isaksen from the Swedish Transport Agency told public broadcaster SVT.
The Transport Agency's rules state that a personalised number plate ”may not be designed if it causes offence or harm to anyone else," including allusions to alcohol, drugs, sex, swearwords, religion or criminality.
In recent years, personalised number plates have become increasingly popular in the UK. It is a vibrant market that appeals to a wide cross section of people, and because of this, the DVLA estimates that it has generated over £2 billion in revenue through the sale of personalised number plates over the past 25 years.
Of course, personalised number plates do not sell for a fixed amount of money. Instead, highly prized registrations sell for more, while the more common number plates sell for less.
Most personalised number plates sell for hundreds of pounds. In fact, this is one of the reasons why they are so popular — reg transfers are simple to process, they are statements of individuality, and they are relatively inexpensive.
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