Offensive Personalised Number Plates In Sweeden

A Swede with a passion for offensive number plates has failed in his cause yet again, after transport authorities denied two of his latest attempts to create 'offensive' personalised plate combinations.

The man, from Varberg in southern Sweden, gained some media attention last year when he attempted to register a personal licence plate reading "3JOH22A".

The Swedish Transport Agency (Transportstyrelsen) rejected the licence plate request on the grounds of it being offensive, the reason for which is made clear when the combination is reflected in a mirror.

The same man has now made two further attempts to change his plate to "8UTT5EX" and "X32TTU8" respectively, but they were also denied, as they too could be considered offensive.

If not immediately obvious, the explanation for rejecting the latter combination is once again made clear when a mirror is introduced to the equation.

"We get a lot of requests and some of them are very subtle. Many see it as a sport to try and get a word through. This one was quite easy to reject," Eva Isaksen from the Swedish Transport Agency told public broadcaster SVT.

The Transport Agency's rules state that a personalised number plate ”may not be designed if it causes offence or harm to anyone else," including allusions to alcohol, drugs, sex, swearwords, religion or criminality.

So what are the top selling number plates in the UK? The DVLA has been selling private plates to UK motorists since 1989. During this time, there have been a number of records set, but most of the top 10 have been bought in the past 15 years. Here’s what currently makes the list:

25 0 – A Ferrari dealer bought this for £518k in 2014. It is now on a £10 million Ferrari 250 SWB.
F 1 – A businessman, Afzal Khan, bought this for £440k in 2008 and put it on his McLaren-Mercedes SLR.
S 1 – This was bought in 2008 for £404k by an anonymous buyer.
1 D – Businessman Nabil Bishara bought this plate in 2009 (before One Direction was formed, so it is not a reference to the band) for £352k.
M 1 – Businessman Mike McCoomb bought this number plate in 2006 for £331k, apparently for his son, who was 10 at the time.
VIP 1 – Chelsea owner and businessman Roman Abramovich bought this plate for £285k in 2006.
51 NGH – This number plate, which looks like the surname Singh, was sold in 2006 for £254k.
1 RH – Businessman Robert Haverson bought this in 2006 for £247k.
K1 NGS – This reg plate, which looks like the word “kings”, was bought anonymously in 1993 for £231k.
1 0 – This very simple but striking number plate was bought anonymously in 2009 for £170k.

These are large amounts of money, but they are all small compared to the top-selling number plates found in other parts of the world. Abu Dhabi, in the UAE, has the record for the most expensive number plate ever sold. That number plate was a simple “1”. It was bought in 2008 by businessman Saeed Abdul Ghaffar Khouri for £7.25 million.

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