New Zealand Number Plates To Be Sold 666
Reg Plates ArticleChoose a first letter to see two-letter combinations
New Zealand Number Plates To Be Sold 666

A Kiwi with an obsession for the Devil's number is selling his satanic number plate. The price? $66,666 obviously.
But it doesn't stop there.
Wellington's David Blackmore has been amassing things sporting the numbers "666" for 30 years, is now selling the whole collection.
A phone number, website name and a PO Box number, all featuring the number of the beast, are also up for grabs.
The satanic number plate is sure to raise eyebrows
"I've even looked under the cupboard the stairs, he wasn't under there either," Blackmore quipped.
The multimillionaire property developer is leaving New Zealand for good, in favour of Australia's sunny Gold Coast.
"I'm going to spend the rest of my life sitting back and enjoying it rather than participating in the rat-race any longer – I'll leave that to the rats."
Blackmore says number plates are a waste of space if they don't mean something to someone.
"Numbers are just numbers, in China, triple six is actually a very lucky number, second only to 888 of course."
He said it all started when he couldn't get his favourite race number in a car race he was entering.
"Believe it or not, my favourite number is 13. I was borne on the 13th, and turned 13 years old on Friday the 13th."
"They said 13 was taken 'but that's an unlucky number, the next unlucky number we have is 666', so I took it – and that's how Team Satan racing came to be."
And from there, collecting assets bearing the satanic brand became something of a sport.
666 COLLECTION
He got the number plate 66666 in 1988, when personalised plates first came out, and is now asking $66,000 for it.
That year he brought 1000 personalised number plates for under $300 each – and has been selling them off ever since.
The highest price fetched for a plate was $75,000 for "WW".
He got the phone number 021 666 666 about 20 years ago, off a woman who wanted $10,000 for it: "So naturally I paid $6666for it."
He got the website domain name 666.co.nz about 10 years ago, for less than $100 per year for the registration.
A friend gave him the 666 Auckland postal box address, to complement his collection, about 10 years ago.
"I've also got the original New Zealand number plate 666, from back when number plates were just numerals, this was before the time when number plates had letters on them."
"You can't use it – it's just a bit of tin now, but I'll never part with that. I paid him $666 for it."
And to complete the collection, his email is 6@66.co.nz.
Blackmore hopes to get $66,666 for the combo but is open to selling them separately.
The self-professed collector of weird and wonderful things first started in number plates, then moved on to antiques, boats and even taxidermy.
He also has green a purple Lamborghini with the number plate JOKER and the Rolls-Royce had the number plate BROKE on it.
BAD LUCK?
Blackmore admits the inauspicious number did bring him bad luck once, when the Bentley turbo he was racing in the late 90s crashed – causing more than $40,000 damage.
"But it was all about having a bit of fun, were weren't trying to win," he said.
"We were the forerunners of drifting in New Zealand.
"Our objective was to go around as many corners as possible, sideways and in a cloud of smoke."
Needless to say, Blackmore hasn't raced the Bentley since.
WHAT'S BEHIND THE NUMBER?
666 has become one of the most widely recognised symbols for the Devil in modern popular culture.
It is called the "number of the beast" in the Bible's New Testament, Book of Revelation.
Some people take the Satanic associations of 666 so seriously that they actively avoid things related to 666. This is known as hexakosioihexekontahexaphobia.
Aside from religious meanings, the number is also interesting mathematically.
666 is the sum of squares of the first seven prime numbers.
It's also the sum of the first 36 numbers, i.e. 1 + 2 + 3 + ... + 34 + 35 + 36 = 666.
And therefore it is the sum of all the numbers on a roulette wheel – 0 through 36.
So what are the top selling number plates in the UK? The DVLA has been selling private plates to UK motorists since 1989. During this time, there have been a number of records set, but most of the top 10 have been bought in the past 15 years. Here’s what currently makes the list:
- 25 0 – A Ferrari dealer bought this for £518k in 2014. It is now on a £10 million Ferrari 250 SWB.
- F 1 – A businessman, Afzal Khan, bought this for £440k in 2008 and put it on his McLaren-Mercedes SLR.
- S 1 – This was bought in 2008 for £404k by an anonymous buyer.
- 1 D – Businessman Nabil Bishara bought this plate in 2009 (before One Direction was formed, so it is not a reference to the band) for £352k.
- M 1 – Businessman Mike McCoomb bought this number plate in 2006 for £331k, apparently for his son, who was 10 at the time.
- VIP 1 – Chelsea owner and businessman Roman Abramovich bought this plate for £285k in 2006.
- 51 NGH – This number plate, which looks like the surname Singh, was sold in 2006 for £254k.
- 1 RH – Businessman Robert Haverson bought this in 2006 for £247k.
- K1 NGS – This reg plate, which looks like the word “kings”, was bought anonymously in 1993 for £231k.
- 1 0 – This very simple but striking number plate was bought anonymously in 2009 for £170k.
These are large amounts of money, but they are all small compared to the top-selling number plates found in other parts of the world. Abu Dhabi, in the UAE, has the record for the most expensive number plate ever sold. That number plate was a simple “1”. It was bought in 2008 by businessman Saeed Abdul Ghaffar Khouri for £7.25 million.
- FREE TRANSFER SERVICE - your paperwork is handled by our trained team
- OVER 30 YEARS EXPERTISE - long established and trusted company
- DVLA RECOGNISED RESELLER - linked directly from the DVLA website
- TRADE ASSOCIATION MEMBERS - MIRAD and CN Guild members

