Island Vanity on Hold P.E.I. Rejects Over 100 Personalised Plate Requests in 2023
Reg Plates ArticleIsland Vanity on Hold P.E.I. Rejects Over 100 Personalised Plate Requests in 2023

Prince Edward Island, known for its quaint charm and laid-back vibes, saw a surge in personalised license plate requests in 2023, but not all vanity aspirations sailed smoothly. Despite approving over 900 unique plates, the provincial government also hit the brakes on more than 100 applications, showcasing the fine line between creative expression and crossing regulatory boundaries.
This increase in personalised reg plates interest marks a 27% jump from 2022, reflecting perhaps a growing desire for Islanders to express themselves on the open road. Kenneth Costello, acting deputy registrar of motor vehicles, attributes this rise to both population growth and the allure of individualism and personal branding.
However, not every proposed plate made the cut. The government's guidelines, emphasizing decency, good taste, and avoidance of offensiveness, proved a formidable gatekeeper. Plates deemed inappropriate included those deemed potentially discriminatory, religiously or politically charged, or simply too vulgar.
Among the rejected contenders were "GARRY," a name seemingly innocuous yet likely deemed unsuitable for potential impersonation concerns. "SIGN2GOD," while potentially expressing spiritual sentiments, likely fell foul of regulations prohibiting religious references. Plates like "BADFELLA" and "RAMBO," however, paint a clearer picture of why the censors stepped in.
While some might lament the denial of their personalised reg expression, it's crucial to remember the broader purpose of license plates. They serve not just as a decorative accessory but as unique identifiers within the transportation system. Allowing blatantly offensive or potentially harmful messages to adorn our roads could create confusion and even pose security risks.
The rejection process isn't solely about policing bad taste, though. It also protects against plates that might infringe on trademarks or copyrights, ensuring fairness and avoiding legal entanglements. Additionally, certain combinations, like "TOXXXIC" or "CH4MP," might raise eyebrows for their phonetic ambiguity.
So, while some Islanders might have had their vanity dreams put on hold, the government's careful vetting process ultimately serves a larger purpose. It ensures our roads remain a safe and respectful space for everyone, while still allowing for a healthy dose of personalized expression within the boundaries of good taste and public safety.
The next time you cruise down a P.E.I. highway, take a moment to appreciate the colourful tapestry of reg plates. They tell a story not just of individual quirks and hobbies, but also of a community balancing personal expression with collective responsibility. And who knows, maybe you'll even spot one of the 900 lucky plates that made it through the gauntlet, a testament to creative flair within the confines of good judgment.
We pride ourselves on our excellent reputation for customer service and competitive prices and have many letters of recommendation from our customers over the years. We will always go the extra mile to ensure you receive the highest levels of service.
Our team of trained personalised number plate staff will professionally handle your transfer as swiftly as possible with all paperwork change over handled for you including the V5C, tax and MOT records. We offer advice without technical 'jargon', and are always competitive on price.
If you are looking to sell a private plate, our personalised registration plates valuations department can give you an accurate market value on your registration number by post or by e-mail.


- FREE TRANSFER SERVICE - your paperwork is handled by our trained team
- OVER 30 YEARS EXPERTISE - long established and trusted company
- DVLA RECOGNISED RESELLER - linked directly from the DVLA website
- TRADE ASSOCIATION MEMBERS - MIRAD and CN Guild members

