Goldfinger James Bond AU 1 Number Plate Back Up For Sale
Reg Plates ArticleGoldfinger James Bond AU 1 Number Plate Back Up For Sale

he iconic "AU 1" number plate, featured on the Rolls-Royce in the James Bond film Goldfinger, is now up for sale with an estimated value of over £300,000. This unique investment opportunity is expected to attract avid collectors and James Bond enthusiasts.
The 1939 Rolls-Royce Phantom III, driven by the villain Auric Goldfinger in the 1964 film, sported the distinctive "AU 1" number plate, a clever reference to the chemical symbol for gold. We anticipate strong interest due to the plate's association with the iconic film and its status as a short, aesthetically pleasing number plate.
The plate has significance and investment potential: "As iconic number plates go, this one has to be right up there with one of the best, not least of all because of the plate's association with the famed car used by Goldfinger and Oddjob to smuggle gold out of the country. It's also nothing new that short number plates are fast becoming increasingly popular, not only because of their aesthetically pleasing stature on any vehicle but because of their investment potential, too."
Previously sold in 2013, the "AU 1" number plate is currently registered to a 1937 Rolls-Royce. There is a growing demand for shorter number plates. The future of this iconic plate remains to be seen, but it is likely to grace another Rolls-Royce, continuing its legacy in the world of automobiles and cinema.
If you have a clear idea of the letters and numbers you would like in your number plate, you can carry out a specialised search that covers over 42 million combinations of number plate registrations.
Choosing between current style number plates and prefix style number plates gives you a wider range of options, so you are more likely to find a private plate that includes the letters and numbers you prefer. All you need to do is fill in two of the three search boxes at the top of the page and then let our website do its magic. You will be presented with options you can purchase for yourself, or as a gift.
Personalised number plate auctions take place every three months, selling an average of 1,600 private registration numbers each time. They are a great opportunity to get hold of number plates that have never been on sale before, as they come with the new issues of each year’s plates.
If you are unable to attend the auction yourself, you can rely on us to bid on your dream personalised number plate – which will also help to prevent you from getting carried away and bidding far more than you had intended to!
We have the experience and expertise to be able to offer you advice and guidance about the kind of price range a particular plate might go for, and you can trust us to place your bids for you. We can even call you during the auction so you can keep track of whether you’re on a winning streak or not.


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