DVLA Transitions to Exclusive Online Auctions for Personalised Number Plates
Reg Plates ArticleDVLA Transitions to Exclusive Online Auctions for Personalised Number Plates

The Driver and Vehicle Licensing Agency (DVLA) has announced a significant shift in its approach to personalised number plate sales, moving away from in-person auctions to an exclusive online format. This change marks the end of an era, as the last in-person auction took place last month at Stratford Manor.
Effective immediately, all DVLA auctions will be conducted online, with auctions scheduled to occur almost every month. The next online auction will commence on Wednesday, November 22, and conclude on Tuesday, November 28.
This transition to online auctions aims to provide greater convenience and accessibility for drivers seeking personalised number plates. The online platform will offer a user-friendly interface and a wider range of registration options, catering to diverse preferences and budgets.
Despite the shift to an online format, the anticipation and excitement surrounding personalized number plates remain unchanged. Two plates, "150 A" and "1313 A," are poised to generate substantial interest, with starting prices set at £2,500 each.
The most expensive number plate ever sold at a DVLA auction, "25 0," fetched an astounding £400,000, excluding additional fees. This record-breaking plate, purchased by John Collins, pays homage to the legendary Ferrari 250 GTO.
Prior to the standardization of number plate formats in 2001, "K1 NGS" held the title of the most expensive number plate, selling for £185,000 in December 1993.
The DVLA has implemented various changes over the years, including the introduction of local memory tags and a shift from annual to biannual registration releases.
Commenting on the transition to online auctions, Jody Davies, Head of DVLA Personalised Registrations, expressed enthusiasm for the new approach. "There is always a sense of excitement in the room as people bid for their perfect registration," Davies noted. "We anticipate a continued level of enthusiasm and engagement in our online auctions."
With the DVLA's latest move, the world of personalised number plates enters a new era, embracing the convenience and accessibility of online transactions while preserving the thrill and excitement associated with acquiring these coveted identifiers.
It all started back in 1991 when our love and obsession for private number plates was born.
Since then we have grown steadily over the years to become a leading light in the private number plate industry holding our own stock of high quality number plates and many thousands of registrations we are selling for trade and private clients including many celebrities and sports personalities.
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