Dubai's Vanity Drives Premium Plates Fetch Dhs51 Million in Grand Finale Auction
Reg Plates ArticleDubai's Vanity Drives Premium Plates Fetch Dhs51 Million in Grand Finale Auction

In a glittering display of automotive extravagance, Dubai's final number plate auction of 2023 roared to a close, raking in a staggering Dhs51 million (USD13.8 million). The event, held at the opulent Grand Hyatt Dubai Hotel, saw coveted sequences disappear under a flurry of bids from car enthusiasts eager to personalize their rides with a touch of exclusivity.
The undisputed champion of the night was AA30, a two-digit configuration that commanded a jaw-dropping Dhs4,540,000 (USD1.2 million). Its minimalist allure, reminiscent of Dubai's own emirate code, was simply irresistible to the highest bidder. Hot on its heels came AB1, a classic combination reminiscent of first place, which snagged Dhs3,240,000 (USD881,000).
Beyond vanity, certain plates carried a subtle nod to Emirati heritage. The single-digit 5, symbolizing the five pillars of Islam, fetched Dhs2,010,000 (USD545,000), while 1971, marking the year of UAE's foundation, garnered Dhs1,440,000 (USD390,000). These numbers resonated with those seeking a subtle expression of national pride alongside a personalized touch.
However, it wasn't just about single digits and classic combinations. Plates like "MY DUBAI" and "BOSS 1" found enthusiastic takers, their personalized flair fetching Dhs1,530,000 (USD414,000) and Dhs1,100,000 (USD299,000) respectively. These bespoke sequences catered to individuals seeking to make a bolder statement, reflecting their personality or aspirations through their license plates.
The auction wasn't just about exorbitant sums; it was a microcosm of Dubai's vibrant energy and love for luxury. The event transcended the mere exchange of plates, becoming a platform for expressing individuality, cultural pride, and a dash of conspicuous consumption.
This final auction of 2023 cemented Dubai's position as a haven for premium plate collectors. With such staggering figures raked in, one thing is certain: the city's love for personalized license plates shows no signs of slowing down. So, buckle up, Dubai, for even more vanity drives in the year to come.
If you have a clear idea of the letters and numbers you would like in your number plate, you can carry out a specialised search that covers over 42 million combinations of number plate registrations.
Choosing between current style number plates and prefix style number plates gives you a wider range of options, so you are more likely to find a private plate that includes the letters and numbers you prefer. All you need to do is fill in two of the three search boxes at the top of the page and then let our website do its magic. You will be presented with options you can purchase for yourself, or as a gift.
Personalised number plate auctions take place every three months, selling an average of 1,600 private registration numbers each time. They are a great opportunity to get hold of number plates that have never been on sale before, as they come with the new issues of each year’s plates.
If you are unable to attend the auction yourself, you can rely on us to bid on your dream personalised number plate – which will also help to prevent you from getting carried away and bidding far more than you had intended to!
We have the experience and expertise to be able to offer you advice and guidance about the kind of price range a particular plate might go for, and you can trust us to place your bids for you. We can even call you during the auction so you can keep track of whether you’re on a winning streak or not.


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