Driver Scores a Viral Hit with Playful Number Plate
Reg Plates ArticleDriver Scores a Viral Hit with Playful Number Plate

A seemingly unremarkable Kia Sportage cruising the streets of Perth has become an online sensation thanks to its driver's cheeky use of a personalised license plate. At first glance, the plate, reading "37OHSSV," appears standard-issue, easily blending in with the throngs of vehicles. But a closer look, or perhaps a glance in the rear view mirror of the following car, reveals the plate's true brilliance.
The magic lies in its versatility. When viewed in the upright position, the plate reads "37OHSSV" – seemingly a random combination of letters and numbers. However, the internet, never one to miss a hidden message, quickly discovered the plate's secret. When flipped upside down, the letters transform into a playful and slightly naughty message: "A**HOLE."
The plate's owner has managed to achieve the near-impossible: sneaking a cheeky barb past the watchful eyes of Western Australia's Department of Transport (DoT). According to regplates.com, a website dedicated to personalised number plates, applications for personalized plates go through a rigorous vetting process. In the last financial year alone, the DoT rejected over 1,000 submissions deemed offensive or inappropriate for public display. Rejected plates included "GEN3CID," "SAUC3D," and "RAMP4GE," all attempting to push the boundaries of good taste. One particularly mischievous application, "F4K3 T4X1," was a sly reference to an adult website, while "BUYAGRAM" raised eyebrows with its potential drug connotations. Apparently, the DoT has a keen eye for hidden meanings and isn't afraid to wield its rejection stamp.
So, how did "37OHSSV" slip through the cracks? There are a few possibilities. The DoT's automated screening system might have simply missed the upside-down message. Alternatively, the application reviewer might not have considered a seemingly nonsensical combination of letters and numbers to be potentially offensive. Perhaps the reviewer even chuckled at the cleverness of the plate, deciding to let a little bit of cheeky humour pass through.
Whatever the reason for its approval, the plate has certainly captured the public's imagination. A photo of the car, presumably taken by a fellow driver who spotted the hidden message, was uploaded to the popular Facebook group Bell Tower Times 2.0. The image quickly went viral, garnering thousands of shares and comments. Social media users lauded the plate owner's wit, with many commending their ability to outsmart the system and get away with a playful and slightly rebellious message. Of course, there were also those who found the plate to be in poor taste, but the overwhelming response was one of amusement and admiration.
The story of the Perth driver's cheeky number plate serves as a reminder of the human desire for a bit of light hearted fun, even amidst the seriousness of everyday life. It also highlights the ingenuity of some and the occasional blind spot of bureaucracy. Whether the DoT will take action upon discovering the plate's hidden message remains to be seen. One thing is certain, though: the "A**HOLE" Kia Sportage has become a permanent fixture in Perth's online lore, a testament to the power of a clever wordplay and a well-timed photo.
How popular any name or initial it contains is: You are more likely to get good money for a registration plate that spells out a name like 5UE than you are with a more unusual name, simply because there is more demand for Sue (or Dave or Mel) than there would be for Hector, Primrose or Zebedee
How valuable the letters and numbers the plate contains are: in terms of numbers, lower numbers with fewer digits tend to be the most valuable when reselling personalised number plates, making BOB 1 more valuable than BOB 379. Sequential numbers (123, 456 etc.) and repeated numbers (444, 88) are more popular than random combinations, and special occasion numbers like 18 and 21 can also boost a number plate’s value a little. In terms of the letters in a number plate, the likelihood of a series of letters being a name or a person’s initials increases the value of the plate, too.


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