Car Number Plate Bidder Buys The Car Licence Plate VS 1 In Auction
The canton of Valais is 160,100 francs richer after an anonymous bidder bought the car number plate VS 1 in an auction that finished on Tuesday.
The figure is the highest amount ever paid for a vehicle car registration plate in Switzerland and "surpassed expectations", said the cantonal authorities in a statement.
The canton’s road traffic and navigation service (SCN) launched the auction on February 15th with bids open for a month on a number of plates.
The VS 1 plate attracted 17 bidders, with the highest bid coming from a person using the pseudonym Matrans.
His or her 160,100 winning bid breaks the Swiss record previously set in the canton of St Gallen where 135,000 francs was paid for the plate SG 1.
The new owner of VS 1 will remain anonymous for the time being, said the canton. When the car is officially registered with that plate the owner can themselves decide if they wish any publicity.
The auction continues with five new plates, including VS 12 and VS 103, on the platform vs.ch/autos
The amount raised from the Valais’ first ever licence plate auction will go into the canton’s public coffers.
The UK in particular has a relationship with personalised number plates. According to estimates by the DVLA (Driver and Vehicle Licensing Agency), the UK reported an excess of two billion pounds in tax revenue from tax auctions over the past 25 years. As they are keen to state, an expression of interest in a particular plate by three people or more is enough to push the price of that Reg plate through the roof. It has also been documented that the buyers let their hearts take control of their heads when they bid for these plates.
Personalised number plate auctions are constantly rewriting the record books with regard to the highest price paid for a plate. The record currently stands at £518,000 which is quite impressive. The prices of these Regplates does not seem to be slowing down either.
Of particular interest is the recent auction of the highly-hyped 250 C Reg plate which sold for £21,500. This is a clear indication that the expectations for the prices of personalised number plates will continue to increase.
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