Car Number Plate Bidder Buys The Car Licence Plate VS 1 In Auction
The canton of Valais is 160,100 francs richer after an anonymous bidder bought the car number plate VS 1 in an auction that finished on Tuesday.
The figure is the highest amount ever paid for a vehicle car registration plate in Switzerland and "surpassed expectations", said the cantonal authorities in a statement.
The canton’s road traffic and navigation service (SCN) launched the auction on February 15th with bids open for a month on a number of plates.
The VS 1 plate attracted 17 bidders, with the highest bid coming from a person using the pseudonym Matrans.
His or her 160,100 winning bid breaks the Swiss record previously set in the canton of St Gallen where 135,000 francs was paid for the plate SG 1.
The new owner of VS 1 will remain anonymous for the time being, said the canton. When the car is officially registered with that plate the owner can themselves decide if they wish any publicity.
The auction continues with five new plates, including VS 12 and VS 103, on the platform vs.ch/autos
The amount raised from the Valais’ first ever licence plate auction will go into the canton’s public coffers.
“Once you’ve bagged that number plate – if it’s a good one it adds value to it. Some are iconic and will be sought after. Some of the best are simple but exquisite.”
The biggest went for £180,000 in May last year – for KR15 HNA – which was a new British record for the most expensive current style personalised registration plate.
Today, plates with just one number and two letters cost an estimated £60,000, 20 times more than the early 1990s, when drivers could expect to pay somewhere between £3,000 to £5,000.
A DVLA spokesman said: “Many people enjoy displaying a personalised registration number and the general sale and auctions remain extremely popular with the public.
“Since we began selling personalised registrations we have raised around £2.3 billion and all the money raised is passed to the Treasury.”
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