A Reg Plate of Prestige Low Digit Number Sells for Millions in Australia
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A Reg Plate of Prestige Low Digit Number Sells for Millions in Australia

In the world of luxury possessions, cars often take centre stage. But in Australia, a different kind of automotive accessory has been grabbing headlines: reg plates. The market for collectible plates has become a booming business, with some fetching eye-watering sums. Recently, one such plate shattered records, selling for a staggering $1.7 million.
This wasn't your average reg plate with a quirky saying. The million-dollar prize was a Victorian heritage plate bearing the simple yet prestigious number "20." Heritage plates, a limited category in the state, hold a special allure for collectors. This particular plate belonged to an even more exclusive group – one of only 90 two-digit heritage reg plates issued and a mere nine featuring round numbers, like the coveted "20." Round numbers seem to hold a particular charm for collectors, adding an extra layer of rarity and desirability.
The sale of the "20" plate highlights the surging popularity of collectible plates in Australia. This isn't an isolated incident. Just a few months earlier, a New South Wales "1" plate fetched a cool $8 million at a charity auction. These astronomical prices showcase the lengths to which some collectors are willing to go to own a piece of automotive history and exclusivity.
So, what exactly fuels this multi-million dollar market? Several factors contribute to the skyrocketing value of these plates. Firstly, scarcity is key. The limited number of heritage reg plates, especially those with low digits or round numbers, creates a sense of intense competition among collectors. Owning such a plate becomes a status symbol, a way to stand out from the crowd and display wealth and discerning taste.
Secondly, unlike depreciating assets like cars, heritage plates tend to appreciate in value over time. As the pool of available plates shrinks and the number of wealthy collectors grows, the demand for these plates continues to climb, pushing prices ever higher. For some, these plates are not just a luxury purchase, but a shrewd investment.
Thirdly, the personalisation factor adds another layer of appeal. A low-digit heritage plate isn't just a piece of metal; it's a conversation starter, a way to personalize your prized vehicle and make a statement. Imagine the heads turning as you pull up in a sleek supercar adorned with the prestigious "20" reg plate.
The high price tag associated with these plates might seem excessive to some. After all, you can't exactly drive a plate. However, for the super-wealthy collector, the value lies beyond practicality. It's about exclusivity, investment potential, and the satisfaction of owning a unique piece of automotive history. These plates become a badge of honor, a symbol of belonging to an elite club of discerning collectors.
The million-dollar sale of the "20" plate has undoubtedly sent shockwaves through the Australian car collector community. It serves as a testament to the ever-growing popularity of heritage plates and the lengths to which some enthusiasts are willing to go to secure a piece of automotive prestige. While the average car owner might not be shelling out millions for a license plate, this trend offers a fascinating glimpse into the world of high-stakes collecting and the lengths to which passion can drive prices.
So what are the top selling number plates in the UK? The DVLA has been selling private plates to UK motorists since 1989. During this time, there have been a number of records set, but most of the top 10 have been bought in the past 15 years. Here’s what currently makes the list:
- 25 0 – A Ferrari dealer bought this for £518k in 2014. It is now on a £10 million Ferrari 250 SWB.
- F 1 – A businessman, Afzal Khan, bought this for £440k in 2008 and put it on his McLaren-Mercedes SLR.
- S 1 – This was bought in 2008 for £404k by an anonymous buyer.
- 1 D – Businessman Nabil Bishara bought this plate in 2009 (before One Direction was formed, so it is not a reference to the band) for £352k.
- M 1 – Businessman Mike McCoomb bought this number plate in 2006 for £331k, apparently for his son, who was 10 at the time.
- VIP 1 – Chelsea owner and businessman Roman Abramovich bought this plate for £285k in 2006.
- 51 NGH – This number plate, which looks like the surname Singh, was sold in 2006 for £254k.
- 1 RH – Businessman Robert Haverson bought this in 2006 for £247k.
- K1 NGS – This reg plate, which looks like the word “kings”, was bought anonymously in 1993 for £231k.
- 1 0 – This very simple but striking number plate was bought anonymously in 2009 for £170k.
These are large amounts of money, but they are all small compared to the top-selling number plates found in other parts of the world. Abu Dhabi, in the UAE, has the record for the most expensive number plate ever sold. That number plate was a simple “1”. It was bought in 2008 by businessman Saeed Abdul Ghaffar Khouri for £7.25 million.
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