2023's Most Prized Auction Personalised Plates by the DVLA
Reg Plates Article2023's Most Prized Auction Personalised Plates by the DVLA

Forget diamonds and yachts, the hottest collector's item in 2023 wasn't found in glitzy boutiques or Monaco harbours. It roared onto the scene with four wheels and a hefty price tag – personalised car plates. The Driver and Vehicle Licensing Agency (DVLA) unveiled its top ten most expensive registrations sold last year, and it's a list that screams exclusivity, status, and perhaps a touch of extravagance.
The crown jewel? Buckle up for "H1 NDU," a seemingly innocuous combination that commanded a cool £112,010 (excluding fees and taxes). While the meaning might escape the uninitiated, its appeal lies in its simplicity and coveted "letter first, number 1" format. Think James Bond with a dash of Wall Street – classic with a hint of power.
But "H1 NDU" wasn't the only plate singing a sweet symphony of zeros. The letter "O" emerged as the undisputed star, gracing half of the top ten entries. "1 DEO" (£106,090) and "DEO 1S" (£80,010) sashayed onto the podium, their allure likely fuelled by the divine connotations of "DEO" (Latin for "God").
Numbers, too, played a starring role. Plates like "5 PS" (£73,000) and "DEO 1S" (£82,000) whispered of lucky charms and mirror-image symmetry, appealing to both the superstitious and the aesthetically inclined.
Interestingly, the list wasn't all about straightforward meanings. "42 O" (£96,670) and "82 O" (£70,000) revelled in a touch of mystery, their potential interpretations as varied as the bidders' imaginations. Perhaps a nod to a family name, a personal mantra, or simply a stroke of creative genius – the beauty, it seems, lies in the beholder's eye (and wallet).
But beyond the eye-watering figures, one question lingers: why? Why spend a small fortune on a personalised number plate adorning your car? The answer, like the plates themselves, is multifaceted. For some, it's a statement of individuality, a way to stand out from the sea of generic registrations. For others, it's an investment, a belief that these coveted plates will only appreciate in value over time. And for a select few, it's simply the thrill of the chase, the adrenaline rush of securing a one-of-a-kind treasure.
Whatever the motivation, one thing is clear: the world of personalized plates is booming. And with the DVLA moving auctions entirely online, expect the competition – and the prices – to skyrocket even further. So, buckle up, folks, the ride for the most exclusive numbers on the road is just getting started.
How close a series of letters or numbers are to a real name of word: if the match quality is high (and the numbers and letters are very convincing in making a popular word), the value of the registration plate will be higher. This means that a match like 5IMON, for the name Simon, will be worth a lot more than a more obscure set of letters and numbers that are not as convincing a match, such as S17 MMM for the name Sam.
The style of the plate: this means establishing if it is a new-style plate, an older-style format or if it is dateless or Irish, for instance. Other options are that it is a prefix-style plate or a suffix-style plate. New-style number plates, which have been produced since 2001, tend to be the least valuable because they are a bit less appealing to some collectors, plus the rule about not having plates that are newer than your car can also come into play, putting people off from buying a newer-style plate for their older car. Prefix-style number plates, which were in production between 1983 and 2001 can be more popular as more vehicles are entitled to have those licence numbers, and they may have fewer characters in total. Suffix-style plates, issued from 1963 to 1983 are relatively rare, which means they can attract higher prices than prefix-style plates and newer designs. Dateless number plates, also known as cherished number plates, were produced between 1903 and 1963 and are nearly always the most valuable number plate configurations; they have fewer digits and their dateless nature means that people can hide the age of their car. Irish number plates are similar to dateless number plates, especially because they don’t have a year identifier. They also tend to be cheaper than other types of vehicle registration plates.
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