2023's Most Prized Auction Personalised Plates by the DVLA
Reg Plates ArticleChoose a first letter to see two-letter combinations
2023's Most Prized Auction Personalised Plates by the DVLA

Forget diamonds and yachts, the hottest collector's item in 2023 wasn't found in glitzy boutiques or Monaco harbours. It roared onto the scene with four wheels and a hefty price tag – personalised car plates. The Driver and Vehicle Licensing Agency (DVLA) unveiled its top ten most expensive registrations sold last year, and it's a list that screams exclusivity, status, and perhaps a touch of extravagance.
The crown jewel? Buckle up for "H1 NDU," a seemingly innocuous combination that commanded a cool £112,010 (excluding fees and taxes). While the meaning might escape the uninitiated, its appeal lies in its simplicity and coveted "letter first, number 1" format. Think James Bond with a dash of Wall Street – classic with a hint of power.
But "H1 NDU" wasn't the only plate singing a sweet symphony of zeros. The letter "O" emerged as the undisputed star, gracing half of the top ten entries. "1 DEO" (£106,090) and "DEO 1S" (£80,010) sashayed onto the podium, their allure likely fuelled by the divine connotations of "DEO" (Latin for "God").
Numbers, too, played a starring role. Plates like "5 PS" (£73,000) and "DEO 1S" (£82,000) whispered of lucky charms and mirror-image symmetry, appealing to both the superstitious and the aesthetically inclined.
Interestingly, the list wasn't all about straightforward meanings. "42 O" (£96,670) and "82 O" (£70,000) revelled in a touch of mystery, their potential interpretations as varied as the bidders' imaginations. Perhaps a nod to a family name, a personal mantra, or simply a stroke of creative genius – the beauty, it seems, lies in the beholder's eye (and wallet).
But beyond the eye-watering figures, one question lingers: why? Why spend a small fortune on a personalised number plate adorning your car? The answer, like the plates themselves, is multifaceted. For some, it's a statement of individuality, a way to stand out from the sea of generic registrations. For others, it's an investment, a belief that these coveted plates will only appreciate in value over time. And for a select few, it's simply the thrill of the chase, the adrenaline rush of securing a one-of-a-kind treasure.
Whatever the motivation, one thing is clear: the world of personalized plates is booming. And with the DVLA moving auctions entirely online, expect the competition – and the prices – to skyrocket even further. So, buckle up, folks, the ride for the most exclusive numbers on the road is just getting started.
So what are the top selling number plates in the UK? The DVLA has been selling private plates to UK motorists since 1989. During this time, there have been a number of records set, but most of the top 10 have been bought in the past 15 years. Here’s what currently makes the list:
- 25 0 – A Ferrari dealer bought this for £518k in 2014. It is now on a £10 million Ferrari 250 SWB.
- F 1 – A businessman, Afzal Khan, bought this for £440k in 2008 and put it on his McLaren-Mercedes SLR.
- S 1 – This was bought in 2008 for £404k by an anonymous buyer.
- 1 D – Businessman Nabil Bishara bought this plate in 2009 (before One Direction was formed, so it is not a reference to the band) for £352k.
- M 1 – Businessman Mike McCoomb bought this number plate in 2006 for £331k, apparently for his son, who was 10 at the time.
- VIP 1 – Chelsea owner and businessman Roman Abramovich bought this plate for £285k in 2006.
- 51 NGH – This number plate, which looks like the surname Singh, was sold in 2006 for £254k.
- 1 RH – Businessman Robert Haverson bought this in 2006 for £247k.
- K1 NGS – This reg plate, which looks like the word “kings”, was bought anonymously in 1993 for £231k.
- 1 0 – This very simple but striking number plate was bought anonymously in 2009 for £170k.
These are large amounts of money, but they are all small compared to the top-selling number plates found in other parts of the world. Abu Dhabi, in the UAE, has the record for the most expensive number plate ever sold. That number plate was a simple “1”. It was bought in 2008 by businessman Saeed Abdul Ghaffar Khouri for £7.25 million.
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