Author: Jon Cherry
Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.

The Psychology of Vanity Plates: Why Do We Love Custom Reg Numbers?

number plate buying factors

Personalised plates are more than just a quirky automotive accessory—they’re a powerful form of self-expression, identity signalling, and emotional connection. From status and humour to tribalism and territoriality, custom reg numbers tap into deep psychological drivers. This article explores why

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  • 11th Sep, 2025

How to Spot a Plate That Will Go Up in Value

value number plates

Investing in a personalised number plate isn’t just about style—it can be a savvy financial move. But how do you know which plates will appreciate over time? Whether you’re a seasoned collector or a first-time buyer, understanding the key indicators

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  • 12th Aug, 2025

How Number Plate Auctions Work: From Start Price to Sale Hammer

number plate auctions

Introduction: The Allure of Number Plate Auctions Personalised number plates have long been a badge of individuality, prestige, and sometimes playful humour on UK roads. For buyers seeking the perfect registration—whether it’s “1 JC” for personal branding or “80 XER”

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  • 23rd Jul, 2025

Will Digital Licence Plates Become the UK Norm by 2030?

digital number plates

As the automotive industry accelerates into a digital future, one question looms large for motorists, manufacturers, and regulators alike: Will digital licence plates become the UK norm by 2030? With trials underway and smart technology reshaping how we interact with

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  • 4th Jul, 2025

Top 10 Funniest Number Plates Spotted in the Wild

funny-number-plates

Personalised number plates have long been a way for drivers to express their personality, humour, and creativity. Some plates are clever, some are cheeky, and others are downright hilarious. Whether spotted on the motorway or parked outside a local shop,

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  • 17th Jun, 2025