The agency rejected an application from a man in Halmstad in June for a number plate with the letters SS as the apparent connection to Nazi Germany was considered to risk offending road-users.
“Personal registration plates captures the attention of others – a good idea for you to show who you are!,” agency writes on its homepage, but it seems that Gestapo-themed plates are not alone in being perceived to cause offence by administrators.
Names such as Sexyboy, My BMW, Come On, HEINEKN, and Beetle have also fallen foul of the agency in recent months, the news website has reported.
“Proposals may not cause offence,” Tanya Celik at the agency told GP.se.
According to transport agency guidelines the process to apply for a personal number plate takes about ten days and costs 6,000 kronor ($784).
The plates must be between two and seven characters, including spaces, and can be made up of a combination of letters and numbers.
“If you want to use a combination which corresponds to a product or company name then you should contact the trademark holder and received written consent,” the agency writes.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.