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The latest baby name data from the Office for National Statistics (ONS) offers more than just a glimpse into naming trends—it provides a strategic lens for identifying undervalued personalised number plates. At Regplates.com, we’ve long understood the cultural and emotional value of names on plates. Now, with the 2024 ONS release, buyers and investors can use this data to anticipate future demand and uncover hidden gems in the plate market.
What the 2024 ONS Baby Name Data Reveals
According to the ONS’s 2024 release, the most popular baby names in England and Wales continue to reflect a blend of tradition and trend. Olivia remains the top girls’ name for the eighth consecutive year, while Muhammad holds the lead for boys. Other high-ranking names include Noah, Leo, Amelia, and Isla, showing a preference for short, melodic names with timeless appeal.
But beyond the top 10, the real opportunities lie in the mid-tier and rising names—those gaining traction but not yet saturated in the plate market. Names like Maeve, Reuben, Aurora, and Ezra have climbed the rankings, suggesting growing popularity and future plate desirability.
Why Baby Name Trends Matter for Plate Buyers
Personalised plates featuring names—whether full names, initials, or phonetic representations—are among the most emotionally resonant and sought-after formats. Parents often seek plates for their children, while individuals look for plates that reflect their own identity. As such, name-based plates are perennial favourites.
By analysing baby name trends, savvy buyers can:
- Identify undervalued plates before demand spikes.
- Anticipate future popularity based on rising name trends.
- Spot regional preferences, as ONS data breaks down names by location.
- Understand generational shifts, helping investors target plates that will appeal to younger buyers in 10–20 years.
For example, if Mabel is climbing the charts but hasn’t yet become a top 10 name, plates like MAB 31L or MAB 3L may currently be undervalued but could appreciate as the name becomes more common.
How to Use the Data Strategically
Here’s a step-by-step approach to using ONS baby name data for plate investment:
1. Review the Full Name Rankings
Start with the top 100 names for boys and girls. Look beyond the top 10 to names ranked 20–80, which often represent rising trends. For instance, Luna, Ayla, and Arlo are gaining popularity but may not yet be reflected in plate demand.
2. Cross-Reference with Available Plates
Use Regplates.com’s search tools to check availability and pricing for plates that match these names. Look for:
- Exact matches (e.g., LUN 4A for Luna)
- Initials (e.g., LA 24 for Luna Anderson)
- Phonetic or creative representations (e.g., LU11 NAS)
3. Consider Regional and Cultural Variations
ONS data includes breakdowns by region and ethnicity. Names like Muhammad and Fatima are consistently popular in certain communities, making related plates highly desirable in those markets.
4. Track Year-on-Year Movement
Names that have jumped significantly in rank over the past few years are strong indicators of future demand. For example, Maeve rose from outside the top 100 to a mid-tier position, suggesting growing appeal.
5. Look for Vintage Comebacks
Names like Ada, Violet, and Arthur reflect a resurgence of vintage charm. Plates that match these names may have nostalgic appeal and long-term value.
Examples of Undervalued Plates Based on 2024 Data
Here are a few examples of plates that may currently be undervalued based on ONS trends:
| Name | Rank (2024) | Plate Format Example | Investment Potential |
| Maeve | #25 (Girls) | MAE 33V | Rising star, low saturation |
| Ezra | #40 (Boys) | EZR 4A | Modern biblical name, growing appeal |
| Aurora | #45 (Girls) | AU11 RAS | Unique and celestial, trendy |
| Reuben | #35 (Boys) | REU 83N | Traditional with modern flair |
| Lyra | #60 (Girls) | LYR 4A | Literary and melodic, niche value |
These plates may not yet command premium prices, but as the names become more common, their desirability, and value will likely increase.
Related Reading from Regplates.com
To deepen your understanding of name-based plate investment, check out these Regplates.com blog articles:
- Funny Number Plates: What Makes a Plate Go Viral
- Digital Plates and Smart Cities: The Future of Registration
These articles explore the emotional and technological dimensions of plate ownership, helping you make informed decisions whether you’re buying for personal use or investment.
Long-Term Trends and Generational Appeal
One of the most powerful aspects of baby name data is its predictive value. Names given in 2024 will shape plate demand for decades. As these children grow up, they may seek plates that reflect their identity—especially as personalised plates become more accessible and culturally embedded.
For example, a child named Theo in 2024 may want a plate like THE 04O when they turn 18. If that plate is purchased now, it could appreciate significantly in value.
Similarly, names like Imogen, Elodie, and Sebastian—which have strong cultural and literary associations—may hold long-term appeal across generations.
Psychological and Emotional Drivers
Names are deeply personal. A plate that reflects one’s name is not just a registration—it’s a statement of identity. This emotional resonance drives demand and makes name-based plates some of the most enduring in the market.
By aligning plate purchases with emerging name trends, buyers tap into this emotional market early, often securing plates before they become competitive.
External Reference
For those interested in exploring the full dataset, the ONS provides an interactive tool and detailed breakdowns:
This resource is invaluable for spotting trends, comparing historical data, and understanding the cultural shifts behind naming choices.
The 2024 ONS baby name data is more than a cultural snapshot—it’s a roadmap for plate buyers and investors. By identifying rising names, understanding regional preferences, and anticipating generational shifts, you can uncover undervalued plates with strong emotional and financial potential.
At Regplates.com, we’re passionate about helping you find the perfect plate—whether it’s for your child, yourself, or your portfolio. With data-driven insights and a deep understanding of naming trends, the possibilities are endless.
Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.
