A private auction to sell a British number plate spelling out “Abu Dhabi” has kick-started a fierce bidding war between several “big names” from the UAE.
The registration number, AB11 DHB, was originally bought for about £400 (Dh2,300) and could now possibly fetch more than Dh1.7 million, according to MIK Legal Consulting, the Dubai company handling the auction.
M I Khan, head of the company, said he was “not surprised” at how the sale was going. “Abu Dhabi motoring enthusiasts are the most passionate in the world,” he said.
He said the reserve price of £25,000 was crossed within a few hours.
He dispelled suggestions Sheikh Mansour bin Zayed, the Minister of Presidential Affairs and Deputy Prime Minister, was among the seven bidders, saying only the bidders were “private enthusiasts” with “some big names involved”.
“There is a little bit of speculation that two of the current bidders are trying to purchase this plate with the plan to gift it to his highness,” he said.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.