Nearly 1,000 Texans convened at Cowboys Stadium in Arlington on Thursday evening for a record-setting auction of personalized license plates. It was the first auction in which state residents could bid on personalized plates with a full seven letters of their choosing. The night’s top seller was a plate with the word “FERRARI.”
Dallas physician Salman Waheed purchased four of the 33 specialized plates up for auction: PORSCHE , T STARS, T DALLAS and AMERICA .
“I came to this country 16 years ago and became a naturalized citizen, and I believe it is an honor to be an American citizen,” Waheed told Austin’s KXAN about his new plates.
Other big sellers included “COWBOYS” for $11,500 and “GO HORNS” for $10,500. The plates are valid for 25 years, after which they can be renewed every 10 years. What’s more, the plates can be legally sold at a profit by their owners.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.