he final day of DVLA Personalised Registrations’ autumn auction got off to the best possible start when the registration 10 O sold for a staggering £92,920.
As the winning bid was made by phone during at a tense and packed auction room here at Rudding Park, near Harrogate, mystery surrounds the successful bidder.
10 O is the latest in the O-series released by DVLA Personalised Registrations in January 2009 to mark its 20th anniversary. Since then, more than £1.62 million has been generated from the series alone.
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Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.