The Roads and Transport Authority (RTA) raised a whopping Dh12 million by selling 92 distinguished vehicle number plates at its 68th auction held recently.
The auction conducted by the RTA’s Licensing Agency at its main auditorium, saw the participation of 120 bidders. Having cultural and iconic importance, the numbers that were on offer played an instrumental role in the auction. Numbers such as G58, H91, J333 and I786 attracted the highest bids.
The CEO of RTA Licensing Agency, Ahmed Hashim Bahrozyan, said that apart from the numbers on offer the marketing and advertising campaign that preceded the auction played an important role in the success.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.