Cherished Number Plates in US Could Display Adverts

A Mickey Mouse number plate courtesy of Walt Disney World? How about a tag emblazoned with McDonald’s golden arches, Nike’s swoosh or, maybe, a Coke or Pepsi logo?

That’s the latest moneymaking idea being floated in the Florida Legislature in these hard economic times.

Mike Fasano, chairman of the Senate Transportation and Economic Development Appropriations Committee, said Friday that he’s asked his staff to develop a piece of legislation that would let corporations put their logos on Florida cherished number plates for a price.

“Unique concept, isn’t it?” Fasano said. “People could choose from an array of logos from Disney World to Pepsi to IBM, the list goes on. … People might want to have a choice of saying, ‘Hey, that sounds like a lot of fun.'”

It also could save them money.

Fasano, R-New Port Richey, said it would not only be a way to generate cash for the Department of Highway Safety and Motor Vehicles, but some of the proceeds could be used to give discounts to motorists on their annual registration fees if they opt for the corporate cherished number plates.