It used to be that when Gwen Krailo drove around with her New Hampshire license plate proclaiming “LV2CRL” people would ask her where her beauty salon was.
That is, until the winter Olympics were televised from Salt Lake City.
“After that, people actually understand what my license plate was all about,” she said. “I love to curl.”
Yep, that kind of curling — the kind that has garnered hours and hours of television coverage during this year’s Olympics as well.
The appeal of curling for many is immediate. After all, what other winter sport is as risk free. No hurtling down a steep mountainside on skis, doing backside flips strapped to a snowboard or triple axels on skates.
Curling is simply a matter of sliding a stone, or rock, down a long icy, playing surface toward a set of concentric circles.
Even the United States Curling Association touts this as a sport for all ages and abilities.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.