Minnesota motorists have purchased 20,000 critical habitat numberplates since a series of new designs were unveiled six months ago. That means there are nearly 120,000 registered vehicles on the road that display a colorful conservation plate.
“By purchasing a critical habitat numberplate, Minnesotans are showing their commitment to preserving and enhancing habitat for loons, deer, chickadees, fish and other wildlife,” said Mark Holsten, DNR commissioner.
A showy ladyslipper, a northern Minnesota fishing scene, a majestic white-tailed buck, and a black-capped chickadee are among the new designs. A fifth option, the loon plate, which has been available since 2005, remains a popular choice among motorists.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.