DVLA Cherished Number Auction Report – Day 2
The Haycock Hotel in Cambridgeshire provided the setting for the second day of the first personalised registration auction of 2010.
There were a few notable prices achieved with the top seller ‘1 LFD’ reaching £16,000 on the hammer. Registration plate ‘1 KRP’ also attained £11,800 hammer price attracting numerous bids.
A number of lots were unsold on the day and these can be purchased through Image Registrations for a limited time. Please call us on 01482 627 628 to enquire.
Friday sees the last day of this auction with some interesting lost offered such as 1 OOO reserved at £8,000, 61 S reserved at £3,000, 86 T reserved at £3,000 and 47 X reserved at £2,900.
Check out our main site at www.Image-Reg.com for more information.

Jon Cherry is a Director of leading personalised number plate dealer Regplates.com. Jon has over 25 years industry experience handling some of the most expensive plates ever sold with many high profile and celebrity clients. Active since 1991 in the number plate industry, Jon is currently Chairman of the Cherished Numbers Guild, a trade body representing number plate dealers in the UK. Jon has written many articles on the industry and insight into the future of numberplates and the market as a whole.