Personalised Number Plate Information

NUMBER PLATES:

The Licensing Agency, Roads & Transport Authority (RTA) is all set to offer 250 licensing plates comprising 3, 4 and 5 digits in its forthcoming 51st online auction. Plates on offer bear the Codes (H, I, J, K, L, M, N, O, P, Q, R, S, and T). Registration of bidders starts on Sunday 21st January. The bidding will start at 08:00 am on 28th Jan 2018 and continue for five days.

"The wide participation of the public in online or open auctions and the positive competition to grab such numbers underscore the importance of holding these auctions in bringing happiness & satisfaction to number plate enthusiasts," Sultan Al Marzouqi, Director of Vehicles licensing, RTA Licensing Agency.

Al Marzouqi highlighted the importance of online auctions to a large segment of community members who prefer such particular auctions as they find the liberty of selecting their fancied numbers in a hassle-free environment. "These auctions also contribute to enhancing the online services of the RTA under its annual plan aimed at improving the quality and standard of processing public transactions," he commented.

"Participation in the auction requires the client to have an account opened through RTA's website (www.rta.ae) or use the 'New User' link to obtain a Username and Password. For a new registration, the user is required to have either a vehicle registered in Dubai or a driver license issued from Dubai. For participating in the auction, the bidder is required to issue a security cheque to the order of the RTA amounting to AED5,000 and deposit it to one of RTA's Customers Happiness Centers at Umm Al Ramool, Bur Dubai, Deira or Al Tawar Municipal Centre. In the case of payment by a credit card, the client must also deposit five thousand dirhams as security. Clients have also to pay 120 dirhams as participation fees through the website (www.rta.ae)" explained Al Marzouqi.

"The successful bidder has to clear the due amount within ten working days from the Auction Closing Date by cash or credit card through centres of service providers or RTA's Customer Happiness Centers. Cash payments are acceptable up to AED 50,000. For higher amounts, customers can make payment by a certified check or credit card, or pay online using a credit card too. Failure to clear due payments will result in entering the bidder in the list of defaulters," he added.

"A dedicated team at RTA's Call Center has been furnished with all information related to the auction, and stands ready to respond to any public inquiries relating to procedures of participation or payment through the toll-free number 8009090," concluded Al Marzouqi.

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Number Plate Suppliers, do they have to be registered?

The short answer to the question is YES.

If you are buying a cherished plate through a registered (MIRAD) dealer who is also a registered number plate supplier (RNPS) with the DVLA then they can supply the plates for you.

Sales manager at Image Registrations Bruno Morris said if we are supplying the cherished number to the client and transferring it onto the vehicle for them then we already have established proof of ownership and identity during the transfer procedure. It saves the customer a lot of hassle by enabling us to supply the registration plates with the completed paperwork"."

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The RTA announced on Wednesday that customers can now check out both available and unavailable numbers as well as those that are likely to be available in the future.

Sultan Al Marzouqi, director of Vehicle Licensing at the RTA’s Licensing Agency, said: “This service does not only allow customers to enquire and buy the current codes, but also future codes (Up to Z). Customers can log onto RTA’s website (www.rta.ae) by clicking ‘Inquiring about Distinctive Number Plates’ to know about the available numbers and buy them online.”

He added that the system has been developed and programmed to provide information about available and unavailable numbers along with their prices.

The system also enables enquiring about numbers in four different ways: by code, by number of digits, by entering the numbers required, or by the price.

The RTA also offers distinguished number plates through online auction as well as through live auctions, drawing huge interests from enthusiasts with some plates going for millions of dirhams.

Last year, the single-digit plate D5 was auctioned for Dh33 million, the highest priced number in Dubai.

A TOTAL of 58 number plates are due to go under the hammer at Highlands College next week as part of an auction organised by the Infrastructure Department.

During the last two events, the auction raised more than £421,750 with the money going towards buying equipment for Driver and Vehicle Standards – the department’s authority which oversee the registration of the Island’s vehicles.

In 2013 one anonymous individual paid £71,000 for the plate JSY 1.

Infrastructure Minister Eddie Noel said that he was expecting one number plate to receive particular interest from bidders this year.

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By 1932, the available numbers within this scheme were running out, and an extended scheme was introduced. This scheme consisted of three letters and up to three digits, taken from the series AAA 1 to YYY 999. The letters I, Q, and Z were never used, as they were considered too easy to mistake for other letters or numbers or were reserved for special use, such as the use of I and Z for Irish registrations and Q for temporary imports. (After independence, the Republic of Ireland continued to use this scheme until 1986, and Northern Ireland still uses it.)

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So why do so many Territorians choose to pimp their plates?

To date, there are more than 20,000 personalised plates registered in the NT, making up 11 per cent of registered vehicles.

Part of the reason there are so many could be because of the price — $185 for a variety of designs and up to seven characters.

In Queensland a seven-character personalised number plate will set you back more than $3,000.

But according to Eduardo de la Fuente, a lecturer in creativity and innovation at James Cook University, the fact personalised plates were relatively inexpensive in the NT was not the only reason they were so popular.

"Through popular culture and culture more generally we invest a lot in motor vehicles [because] they're fetishistic objects," he said.

"They become vehicles, if you pardon the pun, for communicating something about ourselves.

"One way of differentiating yourself from the pack via the purchase of a motor vehicle is to buy something extremely exclusive.

"Most of us however are not in a position to buy a Lamborghini, so we may use other means to customise or personalise a car [and] a number plate is a relatively cheap way of doing that."

When Vivien Joseph moved to Darwin in 2011 she was immediately struck by the number of quirky personalised plates.

"It was the very first thing I noticed; it was like a signature for all of Darwin, a free comedy show on the road," she said.

Over the next four years she collected more than 10,000 number plate images, eventually compiling them into a book.

Ms Joseph's explanation of why more Territorian drivers choose to personalise their plates lies in the surrounding landscape and the identity of those living within it.

"It's so different to everywhere else and there's a freedom of spirit, maybe a greater sense of fun and a greater sense of getting away from the norm," she said.

"I guess they [Australian states and territories] all have their own spirits but the Northern Territory seems to have a sort of special quirky one."

As well as collating pictures, Ms Joseph asked some people to tell her the story behind their number plates.

One of the first stories she was told was of a number plate that read CARPDM.

"It was somebody who'd been unwell and depressed and sad but picked their life up again and chose a starting point by buying a new car and a new number plate," she said.

Other number plates that were among Ms Joseph's favourites were POOGURU — a man who wanted to illustrate he was often in trouble with his wife — and FUNSIZ — a young woman with a sense of humour about her height.

Personalised number plates in the NT, and the reasons people choose the combinations they do, is a fascinating topic for Simon Moss, an associate professor of psychology at Charles Darwin University.

He said while no formal studies had been conducted it was clear that Territorians liked to be unique.

"The [Northern] Territory is about expressing yourself, much more so than other states and territories," he said.

"I think a lot of people move to the NT because they don't want to conform and in some ways the amount of personalised plates here reflects that.

"It's a phenomena I'd like to look into a bit further."

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Number Plates as an alternative investment

Investing in car registration plates may seem like an unorthodox way of making money and a considerable statement in the process. Nevertheless, hundreds of investors and drivers now choose to purchase car registration plates with significant future returns available. The most obvious reason for purchasing car registration plates is to personalise your vehicle, to make you stand out from the crowd.

Even a mere decade ago, drivers with personalised registration plates were seen as wealthy and successful. In the present day, car registration plates are now more accessible and economical for the everyday working man to purchase. Drivers looking for a potential investment must keep in mind that the registration plate they purchase must be easy to sell on in the future.

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