Personalised Number Plate Information

NUMBER PLATES:

Would you like your birthday, wedding, graduation or employment day reflected on your car plate? It's possible.

Dubai's Roads and Transport Authority (RTA) has launched a new phase called of 'Your Memorable Moments on Your Vehicle's Plate' initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment, wedding and graduation day, among others, according to the RTA.

The available numbers relate to the period from 1967 to 2017. The cost of the special plate is Dh1,620 each and customers can buy their number plates from RTA Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app 'Drivers & Vehicles.'

"This stage fits well with the intention of adding to people's happiness in Ramadan and the joyous Eid al-Fitr," said Sultan Al Marzouqi, director of vehicles licensing at RTA's Licensing Agency.

The Roads and Transport Authority (RTA) has launched a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment day, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2017. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles.’ This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates in RTA’s website. The total cost of the plate is AED1620. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’. This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

"This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code "S” and “T" for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” concluded Al Marzouqi.

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It had been expected to sell for between £15,000 and £25,000 but the first Manx vehicle registration plate ever to be issued was eventually sold last week for £100,000. It is, says auctioneer Murray Keefe, a valuable piece of Manx history.

It was the first Isle of Man number plate and people do like to have number 1. At the auction we had 4 telephone lines wanting to bid on the number plate and quite a few bidding in the room so I was not surprised it made so much money knowing that some of the plates in the United Kingdom make substantially more than that. "

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A number plate owner has had their number plate withdrawn by the DVLA after a member of the public complained to police that it spelt 'jihad'.

The Ford Fiesta was driven around with the personalised plate for six months before it was reported to officials.

Licence bosses have now banned the plate which was written JH11 HAD and sent the owner a replacement.

The car was reported after it was spotted driving around Newport, Gwent.

One woman who reported it to police after she saw it being driven in her home city said: "How can this be allowed with everything that is going on in the world at the moment?

"I have told the police about it and they said they would make a note of it.

"Surely this plate cannot be legal?"

A DVLA spokesman said the personalised plate had been bought in October last year and had "slipped through the net" of offensive registrations.

The spokesman said: "We try to identify all combinations that may cause offence, and on the rare occasion where potentially offensive numbers slip through the net, steps are taken to withdraw the number.

"As soon as we became aware of this last week we withdrew it and would have then sent a replacement plate."

Plates resembling the word 'jihad', which literally means striving or struggling in Arabic, and is associated with the concept of 'holy war', are unavailable, for example plates starting with JE and ending HAD.

Others which are banned include HO57 AGE, a close match to "hostage", and the chain of characters O54 MA because of its resemblance to the name Osama.

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As popularity grows, the prices reached for the most expensive plates are always increasing. As of 2008, the record price for a number plate is £397,500 paid at auction in September by an anonymous buyer for the plate S 1. This was originally owned by Sir John H A MacDonald, the Lord Kingsburgh and was Edinburgh's first ever number plate. Car design entrepreneur Afzal Kahn paid £375,000 on 25 January 2008 for F 1 previously owned and sold by Essex County Council and affixed originally in 1904 to the Panhard et Levassor of the then County Surveyor. £330,000 was spent on M 1, sold at auction in Goodwood on 7 June 2006.

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Fake number plates top the list of the many challenges the government and traffic police are going to face in implementing its clean-up plan for the Capital. According to norms, a number plate can be procured only from an authorised dealer and after producing the RC of the vehicle and other related documents.

However, when DNA accessed the black market, the reality seemed different. Shops providing fake registration number plates not only put on display a number of designs and styles but also did not bother to ask for document or ID proof.

"We have number plates starting from Rs 250 and the costliest is Rs 3,500. While the cheapest one has sticker digits, styles vary from stylish embossed fonts to illuminated digits with custom-made logos," said a dealer who owns a shop in Noida's sector 16 car market.

Another dealer, who has a shop in Connaught Place, says that a simple number plate would cost Rs 800 while a legal one with holograms can only be made after the customer provides transport authority's approval. "Last year, during the scheme, demand for fake number plates was high, the same is expected this year," he said.

When asked about the flourishing hidden business of fake registration number plates — which can lead to a severe national security threat — a senior traffic police officer said, "The only way this market can be curbed is to conduct raids on such shops and take legal action."

Price range
Rs 250 to 500 with sticker digits, simple, non-styled

Rs 500 to 1000 embossed stylish digits, custom made designs, change of language

Rs 1200 to 3500 number plates with fancy lights, golden silver design, change of fonts

Hidden Business
Shops at Connaught Place, Kashmere Gate, Karol Bagh and NCR provide fake number plates

Price range varies from Rs 250 to 3500 depending upon style

No vehicle-related document or ID proof required.

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The first series of number plates were issued in 1903 and ran until 1932, using the series A 1 to YY 9999. The letter or pair of letters indicated the local authority in whose area the vehicle was registered, for example A - London, B - Lancashire, C - West Riding of Yorkshire. In England and Wales the letter codes were initially allocated in order of population size (by the 1901 census) whilst Scotland and Ireland had their own sequences incorporating the letters S and I respectively, which were allocated alphabetically: IA = Antrim, IB = Armagh, etc. When a licensing authority reached 9999, it was allocated another two letter mark, but there was no pattern to these subsequent allocations as they were allocated on a first come first served basis. There are three interesting anomalies where a zero has been issued - The Lord Provost of Edinburgh has S 0 and his Glasgow counterpart has G 0 while the official car of the Lord Provost of Aberdeen has RG 0. In addition the Lord Mayor of London has the registration LB 0.

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