Personalised Number Plate Information

NUMBER PLATES:

Would you like your birthday, wedding, graduation or employment day reflected on your car plate? It's possible.

Dubai's Roads and Transport Authority (RTA) has launched a new phase called of 'Your Memorable Moments on Your Vehicle's Plate' initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment, wedding and graduation day, among others, according to the RTA.

The available numbers relate to the period from 1967 to 2017. The cost of the special plate is Dh1,620 each and customers can buy their number plates from RTA Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app 'Drivers & Vehicles.'

"This stage fits well with the intention of adding to people's happiness in Ramadan and the joyous Eid al-Fitr," said Sultan Al Marzouqi, director of vehicles licensing at RTA's Licensing Agency.

The Roads and Transport Authority (RTA) has launched a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates. The initiative avails the opportunity for customers to choose five-digit plates bearing this code personalised to resemble important events in their lives such as birthday, employment day, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2017. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles.’ This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency, said: “The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates in RTA’s website. The total cost of the plate is AED1620. Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’. This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid al-Fitr.

"This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code "S” and “T" for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” concluded Al Marzouqi.

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It had been expected to sell for between £15,000 and £25,000 but the first Manx vehicle registration plate ever to be issued was eventually sold last week for £100,000. It is, says auctioneer Murray Keefe, a valuable piece of Manx history.

It was the first Isle of Man number plate and people do like to have number 1. At the auction we had 4 telephone lines wanting to bid on the number plate and quite a few bidding in the room so I was not surprised it made so much money knowing that some of the plates in the United Kingdom make substantially more than that. "

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A businessman who bought the No.1 limited edition licence plate in Abu Dhabi for Dh31 million has been sentenced to three years in jail for issuing a dud cheque to the organisers.

The Emirati man had bought the special number plate at an auction last year.

The Abu Dhabi Misdemeanour Court handed down the sentence to the Emirati man after he was found guilty of fraud and issuing a bounced cheque.

Abu Dhabi public prosecution had ordered for the detention of the 32-year-old man after organisers of the auction filed a complaint that he issued them a cheque after buying the number plate, even though he didn't have enough balance in his bank account.

Prosecutors had detained the businessman. He was charged with fraud and issuing a bounced cheque.
And during interrogation, the Emirati admitted to giving the cheque to orginisers despite being aware he didn't have sufficient funds in his account, said prosecutors.

"He said he was planning to re-sale the rare number plate at a profit so he could pay the value of the cheque to the organisers and maintain enough balance in his account," said a prosecutor.

Authorities, however, said one can only re-sale a number plate bought in an auction after one has paid the full amount and that any resale before making the payment is considered illegal.

The auction, which generated Dh99 million, was hosted by Emirates Auction in cooperation with Abu Dhabi Police on November 19, 2016 at Emirates Palace hotel to commemorate the Abu Dhabi Government's Golden Jubilee.

And the Emirati beat several bidders for the coveted plate after starting at Dh1 million. The limited-edition golden jubilee plates all featured the number 50 in the top left corner.

Fifty vanity Abu Dhabi number plates were up for grabs at the Emirates Auction event.

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Overseas territories

Some of the British overseas territories, including Gibraltar and the Falkland Islands, use similar number plates to the UK, with the same colours and typeface.

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Halfords has commissioned a survey which asked whether the respondents were in favour of number plates for cyclists. A “convincing” 59 percent of respondents were in favour of such a measure, said Halfords, with the retailer claiming the suggestion would “encourage responsible riding.”

However, the survey has been criticised by motoring and cycling groups. AA president Edmund King told BikeBiz: “The AA believes that the introduction of number plates for cyclists would be impractical and unnecessary – police already have the powers to stop cyclists.”

Cycling UK’s head of campaigns and advocacy Duncan Dollimore said: “[The] government has consistently reached the conclusion that such proposals are disproportionate and unnecessary.” And British Cycling's policy advisor Chris Boardman said: "No country in the world requires bicycles to be registered because it does not serve the public interest – it would be hugely expensive and drastically cut the number of people who cycle."

The number plate proposal from one of the leading UK retailers of motor-vehicle number plates is included in a press release that has been teased out to the mainstream media over the last couple of days. (The embargo ended one minute ago.) It’s possible that the press release will result in some negative coverage for cycling, especially following the recent blanket media coverage given to Matthew Briggs’ campaign to incorporate death and serious injury cycling offences into the Road Traffic Act.

The online survey of 2,042 adults was carried out in August by YouGov and has led to the production of “Sharing the Road”, a 20-page infographic-heavy report produced for Halfords by its external PR company. The document has a foreword by the retailer’s chief customer officer Karen Bellairs, who said “we wanted to examine whether there was a genuine willingness among cyclists and motorists to share the road.”

The survey asked whether cyclists should have to take proficiency tests before being allowed to cycle on the public highway, and also asked whether motorists should be required to ride bicycles as part of the driving test. (The answers, respectively, were 50 percent and 18 percent in favour.) Respondents were also asked whether penalties should be increased for cyclists “who don’t abide by the Highway Code” and ditto for motorists who “drove aggressively near cyclists.” (86 percent and 80 percent respectively.)

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While Halfords may claim that it is not itself advocating for cyclists to be forced to carry number plates, or for sanctions against cyclists to be increased, it’s clear that they were the questions put to respondents by YouGov, and provided to them by Z PR of London on behalf of Halfords.

“What our new research makes very clear is that the car is still the nation’s favourite means of getting around,” said Bellairs, adding that “there is massive support among motorists for better training, more cycle lanes and improved facilities for cyclists.” (45 percent of survey respondents said there ought to be “dedicated cycle lanes on all roads”.)

Bellairs also claimed that the survey showed, with no evidence provided other than the online questioning, that there was a “genuine willingness” from Britain’s motorists to “share the road.” She said that this is something that “Halfords, which champions motoring as well as cycling, is very keen to foster.”

The Sharing the Road report advises cyclists to “be a peacock” and to “always make sure you’re wearing bright clothing when cycling, whether it’s a high vis jacket or a high vis vest” but it does not contain similar advice for motorists (Halfords missed a trick here, it could have suggested motorists buy its spray-cans of yellow paint so they can make their cars more conspicuous).

The Halfords press release – which is headlined "Britons back tougher penalities for people who cycle aggressively but drivers and cyclists want to work better together" – states that “65% agree that cyclists should be required to wear reflective clothing, to give them the best chance of being seen.”

Required? As in forced? That won’t endear the company to many cycling customers.

There was no survey result – or, presumably, any question – about the compulsory wearing of helmets for everyday journeys, either for cyclists or motorists. However, there were questions and answers about cycle servicing. A perhaps surprising 48 percent of those asked said they could mend cycle punctures. And, in what will be news to independent bike shops, 43 percent of Brits can “tighten a loose chain”; 37 percent “know how to adjust their own brakes”; and 31 percent “can clean their gear mechanisms.” (Those answers should make one wary of all the others.)

The report goes on to claim that an “overwhelming 93% think it would be beneficial for all education on road safety to be aimed at cyclists and motorists,” as if it isn’t already.

Responding to the Halfords report, the AA president told BikeBiz:

“Most cyclists are drivers and many drivers are cyclists so we need to live in harmony with each other. Rather than harsher penalties all round, we believe it is preferable to promote better training, infrastructure and positive attitudes."

King said he didn’t believe there was a requirement for harsher penalties for law-breaking cyclists:

“There are already penalties in place for cyclists who don’t abide by the Highway Code and we believe that targeted enforcement alongside education courses are a more effective way of making our roads safer.”

The AA president added that existing laws need to be enforced first.

“We would prefer to see targeted police enforcement through schemes such as Operation Safe Pass whereby the police target dangerous drivers [who pass too closely to cyclists],” said King.

While careful not to criticise Halfords directly (the retailer and Cycling UK partnered for a project earlier this year) Dollimore was critical of the report’s timing: “Given the uneven tone of the current debate on cycling, it was perhaps optimistic to expect this survey would be a constructive addition to the discussion.”

He added: “We already knew some people instinctively think regulation and testing of cyclists is the answer. Those people frequently fail to appreciate the practicalities of imposing and enforcing regulations on children, the costs involved, or the public health and other implications of putting up further barriers to cycling. Fortunately government has consistently reached the conclusion that such proposals are disproportionate and unnecessary.

“Ultimately, there are opinions expressed in this survey which we agree with, and others we don't, but the truth is this is merely a summary of what people said in response to a series of questions. It's far better, when suggesting a need for change, to assess the arguments for and against, and this is precisely the point we will make to government as it considers its forthcoming cycle safety review."

Boardman said "compulsory proficiency tests and number plates, are quite obviously non-starters and cannot be regarded as a serious contribution to the public debate on road safety."

He added: "The reality is that [British Cycling], and other cycling organisations, already work with groups representing pedestrians and motorists to find ways to make our streets safer for everyone. Indeed Halfords themselves are part of our #ChooseCycling Network of British businesses that strongly believe more cycling is crucial to help business thrive, to encourage people to live healthier lives and to make Britain a greener, less congested and more pleasant place to live."

Boardman – who has an eponymously named brand stocked by Halfords – stressed that "laws should be developed using evidence, focusing proportionately on those with the ability to cause most harm. Around 1,800 people die on British roads annually and more than 99 percent involve collisions with motor vehicles."

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It should be noted that there are no restrictions on using a vanity or cherished registration on a car that is newer than the original date of the registration plate, but it is prohibited to transfer a registration that is newer than the vehicle it is used on. This is to prevent the transfer of newer registrations to older vehicles as a measure to protect consumers.

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