Personalised Number Plate Information

NUMBER PLATES:

It was 1980 when legislation was passed to allow Illinois drivers to order vanity and personalized license plates. As defined then, vanity plates contained up to six letters or the numbers 1 to 999. Personalized plates had a combination of desired letters and numbers. In the very first year, 24,000 state residents decided they wanted to pay extra to show off their vanity to fellow motorists.

Drivers were displaying personalized plates long before 1980 however.

There was no law that he could find before 1980 authorizing such plates. Instead, he figures it likely was a typical case of not what you knew being important, but who you knew.

There’s no question, however, that it was 1907 when the Motor Vehicle Act, which required motorists to register with the secretary of state’s office, became law. For a one-time $2 fee per vehicle, motorists received a round aluminum disk with a registration number to affix to their vehicles. (Drivers had to furnish their own plates until 1911. The disks were dropped in 1917.) From July 1, 1907, to June 30, 1909, the state registered 20,224 vehicles. Sidney S. Gorham, of LaGrange, was issued license plate number 1.

As you might guess, that “one-time fee” didn’t last long. Probably realizing they had a cash cow on their hands, the state began charging an annual fee in 1909 and re-registered all vehicles.

More interesting plate trivia: In 1912, front plates were perforated so more air could flow through a car’s radiator. Aluminum license plates were issued for the first time in 1950. The slogan “Land of Lincoln” debuted in 1954, although a requirement for showing Lincoln’s image was dropped because it was deemed impractical at the time.

Purple and white plates were issued in 1964 to honor both McKendree College and Rockford College (as they were known then). In 1966, for the first time in 30 years, fees were increased 50 cents to pay for a new reflective coating. In 1977, drivers were able to complain about lousy photos on their licenses for the first time. The discontinuation of annual plates in 1979 ended a 67-year run, the longest in the United States. In 1985, all vehicles were charged the same fee ($48) rather than one based on horsepower.

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Fake number plates top the list of the many challenges the government and traffic police are going to face in implementing its clean-up plan for the Capital. According to norms, a number plate can be procured only from an authorised dealer and after producing the RC of the vehicle and other related documents.

However, when DNA accessed the black market, the reality seemed different. Shops providing fake registration number plates not only put on display a number of designs and styles but also did not bother to ask for document or ID proof.

"We have number plates starting from Rs 250 and the costliest is Rs 3,500. While the cheapest one has sticker digits, styles vary from stylish embossed fonts to illuminated digits with custom-made logos," said a dealer who owns a shop in Noida's sector 16 car market.

Another dealer, who has a shop in Connaught Place, says that a simple number plate would cost Rs 800 while a legal one with holograms can only be made after the customer provides transport authority's approval. "Last year, during the scheme, demand for fake number plates was high, the same is expected this year," he said.

When asked about the flourishing hidden business of fake registration number plates — which can lead to a severe national security threat — a senior traffic police officer said, "The only way this market can be curbed is to conduct raids on such shops and take legal action."

Price range
Rs 250 to 500 with sticker digits, simple, non-styled

Rs 500 to 1000 embossed stylish digits, custom made designs, change of language

Rs 1200 to 3500 number plates with fancy lights, golden silver design, change of fonts

Hidden Business
Shops at Connaught Place, Kashmere Gate, Karol Bagh and NCR provide fake number plates

Price range varies from Rs 250 to 3500 depending upon style

No vehicle-related document or ID proof required.

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In 1989 a lot of these stored old models were registered in advance of legislation that required all new vehicles registered on or after 1 January 1990 to have catalytic converters fitted. This included vehicles held in storage and out of production for several years, in some cases five years or more. By the late 1990s, the range of available numbers was once again starting to run out, exacerbated by a move to biannual changes in registration letters (March and September) in 1999 to smooth out the bulge in registrations every August, so a new scheme needed to be adopted. It was decided to research a system that would be easier for crash or vehicle related crime witnesses to remember and clearer to read, yet still fit within a normal standard plate size.

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So why do so many Territorians choose to pimp their plates?

To date, there are more than 20,000 personalised plates registered in the NT, making up 11 per cent of registered vehicles.

Part of the reason there are so many could be because of the price — $185 for a variety of designs and up to seven characters.

In Queensland a seven-character personalised number plate will set you back more than $3,000.

But according to Eduardo de la Fuente, a lecturer in creativity and innovation at James Cook University, the fact personalised plates were relatively inexpensive in the NT was not the only reason they were so popular.

"Through popular culture and culture more generally we invest a lot in motor vehicles [because] they're fetishistic objects," he said.

"They become vehicles, if you pardon the pun, for communicating something about ourselves.

"One way of differentiating yourself from the pack via the purchase of a motor vehicle is to buy something extremely exclusive.

"Most of us however are not in a position to buy a Lamborghini, so we may use other means to customise or personalise a car [and] a number plate is a relatively cheap way of doing that."

When Vivien Joseph moved to Darwin in 2011 she was immediately struck by the number of quirky personalised plates.

"It was the very first thing I noticed; it was like a signature for all of Darwin, a free comedy show on the road," she said.

Over the next four years she collected more than 10,000 number plate images, eventually compiling them into a book.

Ms Joseph's explanation of why more Territorian drivers choose to personalise their plates lies in the surrounding landscape and the identity of those living within it.

"It's so different to everywhere else and there's a freedom of spirit, maybe a greater sense of fun and a greater sense of getting away from the norm," she said.

"I guess they [Australian states and territories] all have their own spirits but the Northern Territory seems to have a sort of special quirky one."

As well as collating pictures, Ms Joseph asked some people to tell her the story behind their number plates.

One of the first stories she was told was of a number plate that read CARPDM.

"It was somebody who'd been unwell and depressed and sad but picked their life up again and chose a starting point by buying a new car and a new number plate," she said.

Other number plates that were among Ms Joseph's favourites were POOGURU — a man who wanted to illustrate he was often in trouble with his wife — and FUNSIZ — a young woman with a sense of humour about her height.

Personalised number plates in the NT, and the reasons people choose the combinations they do, is a fascinating topic for Simon Moss, an associate professor of psychology at Charles Darwin University.

He said while no formal studies had been conducted it was clear that Territorians liked to be unique.

"The [Northern] Territory is about expressing yourself, much more so than other states and territories," he said.

"I think a lot of people move to the NT because they don't want to conform and in some ways the amount of personalised plates here reflects that.

"It's a phenomena I'd like to look into a bit further."

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Number Plates as an alternative investment

Investing in car registration plates may seem like an unorthodox way of making money and a considerable statement in the process. Nevertheless, hundreds of investors and drivers now choose to purchase car registration plates with significant future returns available. The most obvious reason for purchasing car registration plates is to personalise your vehicle, to make you stand out from the crowd.

Even a mere decade ago, drivers with personalised registration plates were seen as wealthy and successful. In the present day, car registration plates are now more accessible and economical for the everyday working man to purchase. Drivers looking for a potential investment must keep in mind that the registration plate they purchase must be easy to sell on in the future.

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