Personalised Number Plate Information

NUMBER PLATES:

Record numbers of motorists are driving cars fitted with personalised numberplates amid a surge in “auto vanity”.

The Driver and Vehicle Licensing Agency sold a record 374,968 registrations last year, up 12 per cent in 12 months and almost five times the total in the mid-90s.

The trade in numberplates made more than £110 million for the Treasury in 2016-17 alone, a record annual total.

The rise coincides with an increase in the number of registrations made available by the DVLA, combined with a sharp rise in the value of rare plates over the past two decades.

In an era when we’re all supposed to be flaunting our individuality, the trend for personalised car number plates has apparently never been higher. The Driver and Vehicle Licensing Agency (DVLA), which sells new and never-issued registrations, sold 374,968 last year, an increase of 12%.

Among private dealers, who sell pre-owned plates, business is just as good.

“For the past five years, [the market has] been steadily rising.” It is thought one reason is a personalised plate makes the age of the car less obvious. But he also says social media has played a huge part. “It’s, ‘Hey, everybody, look at me’,” he says.

People post pictures of their new cars on Instagram, and adding a private plate “seems to be something that people can use to boost their social media reach”.

At the entry-level end of the market, “registrations that start at £250, on average there are 800 of those sold every day.” He says one fairly common customer is the parent who buys a personalised plate for their child on passing their driving test, to go with a new car. “My typical client would be someone in their 40s or 50s, they’ve got a bit of money sitting about and always fancied a personalised number plate.”

At the extreme end, plates can fetch more than £500,000. In 2014, one classic-car dealer bought a “25 O” plate, reportedly for his Ferrari 250 GTO, for £400,000 (the final price, including fees, was £518,000) and a “250 L” for £130,000.

“The numbers that were selling for £1,000 in 1980 now sell for £150,000. What probably changed it was in the late 80s, when the government started to sell numberplates. We in the trade all thought it would devalue the numbers, but it didn’t, it just got more people interested.”

A personalised plate is “a prestigious thing. There’s a little bit of vanity about it,” says Saperia. As for those of us who believe it’s the mark of a bit of a berk, Saperia points out that the DVLA’s sale of personalised plates “bring more than £100m every year to the treasury”.

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Since the dvla introduced the bsau145d legislation it has been increasingly difficult for motorists to obtain number plates with anything other than legal spacing.

There is however another line of argument for the defence of the serial mis spacer. They say that a number plate that has been altered to make a word or a name is much more memorable in the event of an incident.
They also argue that the dvla blatantly auction registration numbers that would be virtually worthless without mis spacing.

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It was 1980 when legislation was passed to allow Illinois drivers to order vanity and personalized license plates. As defined then, vanity plates contained up to six letters or the numbers 1 to 999. Personalized plates had a combination of desired letters and numbers. In the very first year, 24,000 state residents decided they wanted to pay extra to show off their vanity to fellow motorists.

Drivers were displaying personalized plates long before 1980 however.

There was no law that he could find before 1980 authorizing such plates. Instead, he figures it likely was a typical case of not what you knew being important, but who you knew.

There’s no question, however, that it was 1907 when the Motor Vehicle Act, which required motorists to register with the secretary of state’s office, became law. For a one-time $2 fee per vehicle, motorists received a round aluminum disk with a registration number to affix to their vehicles. (Drivers had to furnish their own plates until 1911. The disks were dropped in 1917.) From July 1, 1907, to June 30, 1909, the state registered 20,224 vehicles. Sidney S. Gorham, of LaGrange, was issued license plate number 1.

As you might guess, that “one-time fee” didn’t last long. Probably realizing they had a cash cow on their hands, the state began charging an annual fee in 1909 and re-registered all vehicles.

More interesting plate trivia: In 1912, front plates were perforated so more air could flow through a car’s radiator. Aluminum license plates were issued for the first time in 1950. The slogan “Land of Lincoln” debuted in 1954, although a requirement for showing Lincoln’s image was dropped because it was deemed impractical at the time.

Purple and white plates were issued in 1964 to honor both McKendree College and Rockford College (as they were known then). In 1966, for the first time in 30 years, fees were increased 50 cents to pay for a new reflective coating. In 1977, drivers were able to complain about lousy photos on their licenses for the first time. The discontinuation of annual plates in 1979 ended a 67-year run, the longest in the United States. In 1985, all vehicles were charged the same fee ($48) rather than one based on horsepower.

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We think this registration plate will appeal to clients who have all the toys and appreciate the fun aspect of this unique reg number plate" said Bruno Morris at Image Registrations. He went on to say "the plate reads so well as it is almost a prefect spelling of vulgar!".

VUL 64R can be purchased now through Image Registrations, online at www.regplates.com or by telephone on 01482 627 628."

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A number plate owner has had their number plate withdrawn by the DVLA after a member of the public complained to police that it spelt 'jihad'.

The Ford Fiesta was driven around with the personalised plate for six months before it was reported to officials.

Licence bosses have now banned the plate which was written JH11 HAD and sent the owner a replacement.

The car was reported after it was spotted driving around Newport, Gwent.

One woman who reported it to police after she saw it being driven in her home city said: "How can this be allowed with everything that is going on in the world at the moment?

"I have told the police about it and they said they would make a note of it.

"Surely this plate cannot be legal?"

A DVLA spokesman said the personalised plate had been bought in October last year and had "slipped through the net" of offensive registrations.

The spokesman said: "We try to identify all combinations that may cause offence, and on the rare occasion where potentially offensive numbers slip through the net, steps are taken to withdraw the number.

"As soon as we became aware of this last week we withdrew it and would have then sent a replacement plate."

Plates resembling the word 'jihad', which literally means striving or struggling in Arabic, and is associated with the concept of 'holy war', are unavailable, for example plates starting with JE and ending HAD.

Others which are banned include HO57 AGE, a close match to "hostage", and the chain of characters O54 MA because of its resemblance to the name Osama.

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Overseas territories

Some of the British overseas territories, including Gibraltar and the Falkland Islands, use similar number plates to the UK, with the same colours and typeface.

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