Personalised Number Plate Information

NUMBER PLATES:

Record numbers of motorists are driving cars fitted with personalised numberplates amid a surge in “auto vanity”.

The Driver and Vehicle Licensing Agency sold a record 374,968 registrations last year, up 12 per cent in 12 months and almost five times the total in the mid-90s.

The trade in numberplates made more than £110 million for the Treasury in 2016-17 alone, a record annual total.

The rise coincides with an increase in the number of registrations made available by the DVLA, combined with a sharp rise in the value of rare plates over the past two decades.

In an era when we’re all supposed to be flaunting our individuality, the trend for personalised car number plates has apparently never been higher. The Driver and Vehicle Licensing Agency (DVLA), which sells new and never-issued registrations, sold 374,968 last year, an increase of 12%.

Among private dealers, who sell pre-owned plates, business is just as good.

“For the past five years, [the market has] been steadily rising.” It is thought one reason is a personalised plate makes the age of the car less obvious. But he also says social media has played a huge part. “It’s, ‘Hey, everybody, look at me’,” he says.

People post pictures of their new cars on Instagram, and adding a private plate “seems to be something that people can use to boost their social media reach”.

At the entry-level end of the market, “registrations that start at £250, on average there are 800 of those sold every day.” He says one fairly common customer is the parent who buys a personalised plate for their child on passing their driving test, to go with a new car. “My typical client would be someone in their 40s or 50s, they’ve got a bit of money sitting about and always fancied a personalised number plate.”

At the extreme end, plates can fetch more than £500,000. In 2014, one classic-car dealer bought a “25 O” plate, reportedly for his Ferrari 250 GTO, for £400,000 (the final price, including fees, was £518,000) and a “250 L” for £130,000.

“The numbers that were selling for £1,000 in 1980 now sell for £150,000. What probably changed it was in the late 80s, when the government started to sell numberplates. We in the trade all thought it would devalue the numbers, but it didn’t, it just got more people interested.”

A personalised plate is “a prestigious thing. There’s a little bit of vanity about it,” says Saperia. As for those of us who believe it’s the mark of a bit of a berk, Saperia points out that the DVLA’s sale of personalised plates “bring more than £100m every year to the treasury”.

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Since the dvla introduced the bsau145d legislation it has been increasingly difficult for motorists to obtain number plates with anything other than legal spacing.

There is however another line of argument for the defence of the serial mis spacer. They say that a number plate that has been altered to make a word or a name is much more memorable in the event of an incident.
They also argue that the dvla blatantly auction registration numbers that would be virtually worthless without mis spacing.

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On average, the city RTOs earn close to Rs 12-14 crore annual revenue from the sale of special numbers. The number '1' can fetch a maximum of Rs 12 lakh if it is not available in the current running series and is purchased from a future series. A two-wheeler owner can buy the special number for Rs 1.5 lakh. At the Andheri RTO, large TV screens display information on VIP numbers.
The latest statistics show that Pune tops all RTOs when it comes to selling the special registration numbers, while Mumbai comes fifth.

While Pune RTO has sold 30,366 numbers and fetched a revenue of Rs 23.45 crore, this was followed by Nashik RTO where 27,545 VIP numbers were sold to citizens at a cost of Rs 19.59 crore. At Thane, as many as 10,744 special numbers were sold to fetch a revenue of Rs 9.98 crore while Kolhapur sold 10,611numbers for Rs 7.3 crore.
The craze for getting a VIP number began in the northern states," said an official. For example, in Punjab, there have been cases of farmers buying VIP numbers for lakhs of rupees in auction. In 2012, a Chandigarh businessman purchased registration number CH-01-AN-0001 for Rs 17 lakh. The number AK-47 is also popular in Punjab and sold for Rs 3 lakh to Rs 5 lakh almost every year.

On Saturday an Emirati businessman bought the distinctive Dubai car plate number AA10 after posting the winning bid of 3.12 million dirhams during the Roads and Transport Authority's (RTA) 97th 'Open Plates Auction'.

Majid Mustafa, who has been participating in the RTA auctions since 2002, told the UAE-based publication that he will keep the AA10 number plate for his personal use and mount it on one of his numerous cars.

The RTA's year-end auction raised a total of 12.75 million dirhams this time around and saw nine other AA code plates, including 12, 50, 100, 333, 786, 1000, 8888, 11111, and 55555 going under the hammer.

Mustafa also said that he has owned a total of 5,000 special plates, many of which he already traded and gained profitable margins. At a price of 6 million dirhams, the most expensive plate he has ever acquired was I10.

During the auction on Saturday, the second most expensive plate went to Essa Al Habbai who bought AA12 for 2.72 million dirhams.

Another Emirati won the bidding for the third most expensive plate, AA50, priced at 1.84 million dirhams, while a 44-year-old Lebanese expat acquired AA11111 for 1.21 million dirhams.

"I will mount it on my Lamborghini..."
Another Emirati, 32-year-old businessman Jaber Khamis, won the number AA333 after bidding 700,000 dirhams for it.

"The plate (AA333) is really special. I will mount it on my Lamborghini but I might also sell it if I find the right buyer who will offer a really good price," Khamis told Khaleej Times.
At the auction, RTA also unveiled a new design for Dubai number plates. It will feature the Dubai brand logo, and the letters and digits will be printed in black on white background.

In October, RTA already raised 25 million dirhams at the 'Open Plates Auction'.

"The number auctions organized by the RTA are characterized by transparency and enthusiasm. They measure up to the aspirations of customers who seek exclusivity in this regard. Such auctions suffice the needs and aspirations of number plate enthusiasts, and reflect RTA’s keenness to realize its third strategic goal of 'People Happiness'," said Ahmed Bahrozyan, CEO of RTA’s Licensing Agency at the time.

$30,000 for personalised plates? Tell him he's dreaming.

Gracemere man Chase Ferguson's "for sale" post attracted plenty of attention overnight, but probably not the kind he was after.

Ironically, the $30K price tag he's placed on a set of "no idea" personalised number plates has spurred a thread of witty remarks and memes, but few interested buyers.

"Two standard size prestige plates. NO IDEA. Excellent condition still on vehicle. $30 000 or nearest offer," he posted to the Rockhampton Buy, Swap, Sell Facebook page on Sunday night.

It comes as the Rockhampton was found to have the second-highest number of personalised plates in the state, with 3644 residents pimping their rides.

The region sits next in line to the Sunshine Coast (5598), which trumps the regions of Mackay (3012); Gladstone (1072); Bundaberg (1072); Fraser Coast (766); Warwick (305) and Gympie (602).

While some are saying Chase's asking price is exorbitant, $30,000 is a bargain compared to some sellers who are asking up in the hundreds-of-thousands-of-dollars.

Rodney Gilchrist has taken up "dream" real estate on the personalised plate front, buying up DREAM1, DREAM2, DREAM3, DREAM4, DREAM5 and DREAM6 and re-selling for $300,000.

The number plates have been on the market for about 12 months, as the church pastor patiently waits for a cashed-up fleet manager to buy the plates.

Chase Ferguson has been contacted for comment.

If none of the above appeal to the rev head in you, here are some of the top-dollar plates up for grabs online:

HEART: The most expensive plates in the state, but the seller suggests a heart surgeon may have the $50,000 needed to snap them up.

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It was 1980 when legislation was passed to allow Illinois drivers to order vanity and personalized license plates. As defined then, vanity plates contained up to six letters or the numbers 1 to 999. Personalized plates had a combination of desired letters and numbers. In the very first year, 24,000 state residents decided they wanted to pay extra to show off their vanity to fellow motorists.

Drivers were displaying personalized plates long before 1980 however.

There was no law that he could find before 1980 authorizing such plates. Instead, he figures it likely was a typical case of not what you knew being important, but who you knew.

There’s no question, however, that it was 1907 when the Motor Vehicle Act, which required motorists to register with the secretary of state’s office, became law. For a one-time $2 fee per vehicle, motorists received a round aluminum disk with a registration number to affix to their vehicles. (Drivers had to furnish their own plates until 1911. The disks were dropped in 1917.) From July 1, 1907, to June 30, 1909, the state registered 20,224 vehicles. Sidney S. Gorham, of LaGrange, was issued license plate number 1.

As you might guess, that “one-time fee” didn’t last long. Probably realizing they had a cash cow on their hands, the state began charging an annual fee in 1909 and re-registered all vehicles.

More interesting plate trivia: In 1912, front plates were perforated so more air could flow through a car’s radiator. Aluminum license plates were issued for the first time in 1950. The slogan “Land of Lincoln” debuted in 1954, although a requirement for showing Lincoln’s image was dropped because it was deemed impractical at the time.

Purple and white plates were issued in 1964 to honor both McKendree College and Rockford College (as they were known then). In 1966, for the first time in 30 years, fees were increased 50 cents to pay for a new reflective coating. In 1977, drivers were able to complain about lousy photos on their licenses for the first time. The discontinuation of annual plates in 1979 ended a 67-year run, the longest in the United States. In 1985, all vehicles were charged the same fee ($48) rather than one based on horsepower.

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We are currently updating our customer gallery page.

If you have purchased a number plate from us, we would love a picture of your vehicle displaying the reg plate.

You can email to Web@regplates.com, or post to the usual address.

Thanks!

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